How to Donate to the UConn Marketing Department

To support the UConn Marketing Department, start on the department website at marketing.business.uconn.edu and use the "Support our Programs" section, which includes a "Donate Today" option. This is the department's own listed path for alumni and supporters who want to give. The site does not publish gift amounts, fund designations, or processing details, so treat the donation link as the starting point and confirm specifics with the department or UConn Foundation before committing a gift.

Where to Begin on the Site

The department homepage is organized around its core activities: undergraduate programs, graduate programs, the Ph.D. program, internship and job opportunities, faculty research, and support. The support entry appears as:

• Support our Programs — the section heading for giving
• Support the Marketing Department — the related call to action
• Donate Today — the link to begin a gift

If you land on a different page within the site, look for these labels in the navigation or in the page's related-content area rather than searching for a separate "giving" site.

What Donations Support

The department describes its mission as combining hands-on learning with insights from cutting-edge research and an emphasis on socially responsible business practices. Its stated activities cluster into:

Giving is presented as support for these programs broadly. The site does not break donations down by fund, scholarship, or research project, so if you want your gift directed to a specific area — a scholarship, a research initiative, or student internships — ask the department directly rather than assuming the online form offers that choice.

A Practical Sequence

1. Open marketing.business.uconn.edu.
2. Locate Support our Programs and follow it to Donate Today.
3. Review whatever gift options the linked giving page presents before entering any payment information.
4. If the form does not let you specify a purpose, contact the department through the contact details on the site and ask how to designate your gift.
5. Keep the confirmation the giving platform provides for your records.

Expected result: you reach an official UConn giving page and complete a gift, or you obtain a direct answer from the department about designating one.

Common Sticking Points

• The link leads off-site. University giving typically runs through a central foundation platform, so the donation page may look different from the department site. That is normal; verify the UConn branding before paying.
• No amount guidance. The site lists no suggested levels or minimums. Decide your own amount and confirm any recognition or naming thresholds with the department.
• No stated tax or receipt details. The department page does not describe acknowledgment letters or tax documentation. Request this information from the giving platform or the UConn Foundation.
• Matching gifts and pledges. Nothing on the page addresses employer matching, recurring gifts, or pledges. Ask before assuming any of these are available.

If You Want to Help Without Giving Money

The department also lists Internship and Job Opportunities for recruiters and students. Alumni who can offer internships, speak to classes, or connect students with employers have a non-financial route to support the same programs. Contact the department to discuss it.

For anything beyond clicking through to the giving page — designating a gift, discussing a larger commitment, or confirming how funds are used — go directly to the department. The website establishes where to start; it does not answer the details that matter most before you give.