How to Engage with Roche Winery Beyond a Standard Tasting

Roche Winery & Vineyards offers four main ways to go beyond a walk-in tasting: buy wine through its online Wine Shop, join the Wine Club for member events and Futures parties, attend seasonal events like the summer brunch and dinner series, and book a private or group tasting that can include a vineyard and winery tour with barrel tasting. Each option suits a different visitor—from someone who just wants bottles shipped home to a group planning a celebration. The details below come from the winery's own site; pricing, shipping terms, and membership costs are not published there, so confirm those directly before committing.

Buy Wine Through the Wine Shop

The site's Wine Shop is the direct route for purchasing Roche wines without visiting. The winery describes its range as several vineyard-designate wines, varietals, and blends, with Pinot Noir, Chardonnay, Merlot, and Zinfandel named among its Sonoma offerings.

• Best for: visitors who tasted something they liked, or buyers who want Sonoma wine without a trip.
• What to check first: the site does not list prices, shipping regions, or payment methods, so verify availability and delivery before relying on an online order.
• Expected result: an order placed through the shop link on the site, subject to whatever terms the shop itself displays.

Join the Wine Club

Membership is the most structured way to stay involved. The site names the Wine Club as a sign-up option and ties it to member programming, including wine club events and Futures parties.

• Best for: repeat visitors and locals who want a standing reason to return.
• What the site confirms: club events and Futures parties are part of the calendar.
• What it does not confirm: dues, allocation sizes, discount levels, and cancellation terms. Ask before joining if those matter to your decision.

Attend Upcoming Events

Roche runs a recurring events calendar across both locations. The site specifically mentions wine club events, Futures parties, and a summer brunch and dinner series at the downtown Sonoma tasting room.

• Best for: visitors flexible on dates who want a meal or celebration alongside wine.
• How to plan: check the Upcoming Events section before booking travel, since the series is seasonal rather than daily.
• Practical note: the downtown room at 122 West Spain Street sits steps from shops, hotels, and restaurants, which makes pairing an event with a weekend stay straightforward.

Book a Private or Group Tasting

The events and tasting page is the entry point for the winery's "popular tasting experiences," which the site describes as ranging from group tastings in downtown Sonoma to a private vineyard and winery tour including barrel tasting at the Sonoma Carneros winery.

• Best for: groups, celebrations, and visitors who want the tour-and-barrel component rather than a stand-alone flight.
• Where it happens: the flagship winery at 22097A Bonness Road, set within the Tipperary Vineyards in southern Sonoma Valley.
• Expected result: a scheduled private or group experience arranged through the site's planning page.

Which Option Fits Your Visit

Two Things to Know Before You Go

Walk-ins are an option at the tasting rooms. The site states that no reservations are needed for wine tasting, and both the downtown room and the winery have indoor and outdoor tasting areas with tasting bars, light food, shaded seating, and fireplaces. Private tours and group tastings are the exception—those are booked in advance.

Both outdoor areas are dog-friendly. If your plans include a dog, either location works for the outdoor seating; the downtown porch and garden patio overlook Sonoma Square, while the winery's Tasting Plaza sits among the vineyards.

For anything involving cost—club dues, tour fees, event tickets, or shipping—the site does not publish figures. Contact the winery through the links on its pages to confirm before you commit.