How to Find Pricing for Critical Mention
Updated
Critical Mention by Onclusive does not publish a rate card on its site. The site has a dedicated Pricing page at criticalmention.com/pricing/, but the page itself is a starting point rather than a price list — the product is sold through a sales conversation, so the practical path to a number is to request a demo or quote and describe your monitoring scope. If you need a self-serve, published price before you can shortlist a vendor, this is the main friction point to plan around.
What the site actually tells you about pricing
The homepage navigation includes Pricing as a top-level item, alongside Media Monitoring, Media Contact Database, GEO Analytics, AP Planner, API, About us, Clients, Case Studies, and Demo. That tells you pricing is treated as a formal part of the buying process, not an afterthought — but the page evidence available does not include any dollar figures, tiers, or plan names.
Two things follow from that:
- You can expect to talk to someone before you get a number.
- The quote will likely be shaped by what you ask for, since the suite spans several distinct products.
What you are actually pricing
Because Critical Mention sells an "earned media suite" rather than a single tool, the quote depends on which modules you need. The site lists these capabilities:
| Area | What it covers |
|---|---|
| Media Monitoring | Core monitoring across earned media |
| Broadcast Monitoring | TV and radio coverage |
| Online News Tracking | News and web coverage |
| Social Media Listening & Monitoring | Social channels |
| Podcast Monitoring | Podcast content |
| Licensed Content | Licensed media content access |
| Media Contact Database | Journalist/outlet contacts |
| GEO Analytics | Geographic analysis of coverage |
| AP Planner | Planning tool |
| API | Programmatic access |
If your evaluation only needs TV and online news, say so explicitly — asking for "everything" is the fastest way to a quote you cannot compare against competitors. The site's own framing is "Own the Entire Earned Media Lifecycle With All the Tools You Need in One Place," which is a suite pitch, not a modular price list.
Steps to get a usable quote
- Start at the Pricing page. Go to criticalmention.com/pricing/ to confirm the current contact route and any messaging about plans.
- Book a demo. The site's primary calls to action are "Demo" in the navigation and "Ready to see how it works? Let's Talk" on the homepage. A demo is the standard entry point and is where scope gets defined.
- Bring a written scope to the conversation. List the channels you need monitored (TV, radio, online news, podcasts, social), the number of search queries or keywords, how many users need access, and whether you need the media contact database or API.
- Ask how reporting and sharing are counted. The site emphasizes custom charts and graphs, one-click sharing, sentiment and trend analysis with density maps and word clouds, and results "within 60 seconds and real-time notifications." Confirm whether these are included or tied to a tier.
- Ask about contract terms and seat counts. Not covered in the available site material, so raise it directly.
- Request the quote in writing with the module list attached, so you can compare it line by line against alternatives.
Signals worth using in your evaluation
The site's client quotes point to features buyers actually notice, which are useful things to verify in a demo rather than take on faith:
- Search speed and preview. A user from RBC Capital Markets notes it is easy to search and that they "love having the ability to preview the segments once I have searched for them."
- Login-free sharing. The same quote highlights sharing a link "which can be viewed even without a login" — relevant if you send clips to clients or executives who will not have seats.
- Flexible querying. Weber Shandwick's quote praises being able to "enter in any search query and TV show at any time."
- Reporting output. Wichita State University mentions using the new charts to make executive summaries more effective.
- Support responsiveness. Shriners Hospital for Children cites easy clip-finding and helpful customer service.
One quote also notes a migration history — "We initially used TVEyes, then moved over to Snapstream and after evaluating the competitive landscape for media monitoring tools, chose Critic[al Mention]" — which is a reminder to ask about onboarding and any content migration if you are switching vendors.
Common sticking points
- No public price. If your procurement process requires a published rate before a vendor call, budget extra time.
- Suite vs. module confusion. Ask for the quote broken out by module so you can see what you are paying for beyond core monitoring.
- Licensed content. Listed as a separate capability; clarify whether it is included or an add-on, since licensing costs often drive media monitoring pricing.
- API access. Also listed separately — confirm whether it is part of your plan or a separate line item.
- Contact route. The site lists a phone number (212-398-1141) and a Contact link, plus a Login for existing users. Use the demo/contact path for pricing rather than the login.
Bottom line
You will not find a price on criticalmention.com — you will find a Pricing page and a demo request. Decide first which channels and modules you need, then use the demo to get a scoped quote in writing. If a published, self-serve price is a hard requirement for your shortlist, treat that as a known gap and weigh it against the suite breadth and the sharing/reporting features clients call out.