How to Get Started With Loomly's Free Trial

Updated

Start your Loomly free trial from the site's "Start free trial" or "Start for free" buttons — no credit card is needed, and you get 7 days to explore the platform. To make those 7 days count, connect your social channels first, then teach the AI your brand voice, then build a content calendar. That order matters because Loomly's AI features learn from your connected channels and past performance, so the earlier you connect, the more useful the trial becomes.

Before you start

  • A social account you can authorize. Loomly covers 10+ channels from a single calendar, so pick one or two you actually want to test rather than connecting everything at once.
  • A rough sense of your brand voice. You don't need a formal brand guide, but you'll get more out of the AI if you can describe how your brand sounds.
  • About 30–60 minutes for setup. The trial is 7 days; spending the first session on setup leaves the rest of the week for actual content work.

Step 1: Start the trial

Use the "Start free trial" call to action on the Loomly site. The page states no credit card is needed and that you'll have 7 days to explore everything. Treat the 7-day window as a hard deadline for your evaluation — decide by day 7 whether the workflow fits your team.

Step 2: Connect your social channels

Loomly's calendar covers 10+ channels. Connect the accounts you want to test first. This step isn't just administrative: the platform's AI brand intelligence is built to learn from your connected channels, so connecting early gives the system more time to work with during the trial.

Step 3: Teach the AI your brand voice

Loomly describes an "AI brand intelligence" layer that detects your brand voice, positioning, and key information so generated content stays consistent with your identity. In practice, this means giving the system enough context about your brand during setup — and letting it learn from past posts, engagement, and outcomes over time. During a 7-day trial you won't have much performance history, so front-load the brand knowledge you can provide.

Step 4: Build your first content calendar

This is the core of the trial. Loomly's headline claim is building weeks or months of content in minutes, with AI suggesting timing, topics, and content. A practical first session:

  1. Pick a short window — say, two weeks of posts — rather than a full quarter.
  2. Let the AI suggest topics and timing, then review what it produces.
  3. Generate captions and visuals for a few posts and check whether they match your brand voice.
  4. Schedule the posts and look at how the calendar lays out across your connected channels.

The goal isn't a perfect calendar; it's seeing whether the AI's suggestions are close enough to your voice that editing them is faster than writing from scratch.

Step 5: Test the collaboration and engagement features

Two other areas are worth a slot in your 7 days:

  • Approvals and roles. If you work with a team or stakeholders, assign roles and run one post through review and approval to see whether the workflow fits how your team actually operates.
  • Comments and DMs. Loomly's AI assistant helps craft replies, flags important messages, and keeps conversations active. Test it on a low-stakes conversation to judge whether the suggested replies sound like your brand.

What to check before day 7

Question Where to look
Do AI-generated captions and visuals need heavy editing? Your first generated calendar
Does the approval flow match your team's process? One post run through review
Are AI-suggested replies on-brand? Comments/DM assistant test
Does the calendar cover the channels you need? Channel list (10+ supported)
Is the analytics view actionable? Performance insights for your scheduled posts

Common sticking points

  • Skipping brand-voice setup. The AI's output quality depends on what it knows about your brand; rushing this step makes everything downstream look worse than it is.
  • Trying to evaluate everything in 7 days. Pick two or three features that matter most to your workflow and go deep on those.
  • Expecting performance-based learning in a week. The AI improves from past posts and outcomes, which a short trial won't generate in volume — judge the suggestions on quality, not on results you can't yet have.

Pricing beyond the trial isn't covered in the material available here, so check the Pricing page before your trial ends if cost is part of your decision.