How to Learn More About Latana and Get Started

Latana is a brand tracking platform that combines ad-based sampling, machine learning quality checks, and a dashboard for brand health, ad awareness, competitor benchmarking, and purchase funnel insights. If you want to evaluate it or begin using it, the practical path is: review the pricing page, book a demo with the team, download the data quality guide, and read the articles and case studies. The site does not publish self-serve signup steps in the available evidence, so the demo conversation is the main entry point for getting set up.

Start with the pricing page

The site links to a dedicated pricing page at https://www.latana.com/pricing. Use it to understand what plans or engagement models exist before you talk to the team. Because the available page evidence does not list specific prices, plan tiers, or payment platforms, treat the pricing page as the source of truth and expect to confirm commercial details during the demo.

Book a demo to discuss your brand goals

The primary call to action on the site is Book demo. The form asks for:

• Name and last name
• Work email
• Company
• An optional free-text field for anything else

Submitting the form triggers a confirmation message ("Thank you! Your submission has been received!") or an error message if something goes wrong. The site describes the demo as a conversation about your current brand marketing strategy and how Latana can support the insights you need.

This is the right step if you want to:

• See how the dashboard works with your own brand or category
• Discuss sample sizes and margins of error for your market
• Understand which solution fits your role (insights, marketing, strategy, or agency)

Download the data quality guide

The site offers a guide titled "5 ways to improve data quality in brand tracking" with a "Download now" action. This is useful if you want to understand Latana's approach to data quality before committing to a demo, or if you need to justify a brand tracking investment internally. It pairs well with the platform's stated methods: real-time ad-based sampling for reach, machine learning for quality assurance, and an intuitive dashboard for access to the data.

Explore solutions by use case

Latana organizes its offering around specific tracking needs. Review these to decide which one matches your question:

If your goal is campaign measurement, start with ad awareness. If you need a recurring health check, brand health tracking is the closer fit. If you are building a strategy document, the strategy and planning solution is the relevant one.

Read articles and case studies

The Resources section includes articles on brand tracking, the data quality guide, case studies from customers, and a presentation on how Latana is fixing brand tracking. Case studies are the fastest way to see whether the platform fits a company like yours. Articles are better for understanding concepts and terminology before a demo.

Know who the platform is built for

The site segments its audience explicitly:

• Insights professionals — precision and accuracy based on everyday consumers
• Marketers — intuitive, up-to-date reporting on brand perception
• Strategists — reliable insights to drive brand strategy
• Agencies — an easy-to-use, efficient, and versatile tracking tool

If you fall into one of these groups, the demo conversation will likely be framed around your specific workflow.

What to verify during your demo

The site makes several specific claims that are worth confirming for your market and category:

• Access to everyday people, with the claim that only 0.1% of consumers participate in research panels and Latana reaches the 99.9% who don't
• Margins of error under 2%, even for niche segments and brands
• Up to 100,000 interviews per brand and year in each country
• Full control over tracking setup (the page evidence cuts off mid-sentence, so ask what "full control" includes)

Ask how these numbers apply to your specific countries, audience segments, and brand size. Niche categories and small brands are the cases where sample size and margin of error matter most, so get a concrete answer rather than a general one.

A practical sequence

1. Read the pricing page to understand commercial structure.
2. Download the data quality guide to understand methodology.
3. Skim one or two case studies in your industry or region.
4. Book a demo with your brand goals and target markets ready.
5. In the demo, ask about sample sizes, margin of error, and control over study design for your specific case.

This order lets you arrive at the demo already knowing the platform's positioning, so the conversation can focus on fit rather than basics.