How to Start or Choose a Fundraiser on the PCRF Website

Updated

The Pediatric Cancer Research Foundation (PCRF) site invites visitors to "Choose Your Fundraiser" and "Turn Your Passion into Action," so the practical path is to pick a fundraiser type that fits what you want to do, then register and personalize your page. The exact registration flow and available tools should be confirmed on pcrf-kids.org, since the site's own pages are the source of truth for current options.

What PCRF Fundraising Supports

Funds raised through PCRF fundraisers support the organization's stated mission: accelerating new cures for pediatric cancers. The site frames this around real patient stories—for example, Dr. Tae-León Butler, diagnosed with acute myeloid leukemia (AML) at age nine, whose journey from patient to pediatrician is featured on the site. Knowing the "why" helps you choose a fundraiser format and tell a compelling story to donors.

Step-by-Step: Setting Up a Fundraiser

  1. Go to pcrf-kids.org and look for the "Choose Your Fundraiser" entry point on the homepage.
  2. Select a fundraiser type that matches your goal—personal milestone (birthday, run, wedding), event-based (gala-related, community event), or a general passion-driven campaign.
  3. Register as a fundraiser. Confirm the current registration requirements and any account setup details directly on the site.
  4. Personalize your page with your story, a photo, and a clear fundraising goal. Tying your page to a patient story or to the research mission tends to resonate with donors.
  5. Share your page with your network via email and social media, and direct donors to give through the secure giving option linked on the site.
  6. Track progress and follow up with updates as you approach your goal.

Choosing the Right Fundraiser for You

If you want to… Consider… Why
Mark a personal occasion A milestone fundraiser (birthday, anniversary) Easy to explain to friends and family
Mobilize a group A team or event fundraiser Shared goal and friendly competition
Honor a patient story A tribute-style campaign Connects donors emotionally to the mission
Support a signature event PCRF gala-related giving Ties into the organization's flagship event

Verify Before You Launch

Because fundraiser tools, registration steps, and event details can change, confirm the following on pcrf-kids.org before promoting your campaign:

  • Current fundraiser types and any registration requirements
  • How donations are processed and receipted
  • Whether your fundraiser can be linked to a specific event, such as the PCRF 2026 Gala

Common Pitfalls

  • Skipping the story. A page with only a goal amount raises less than one that explains why pediatric cancer research matters.
  • Not sharing repeatedly. A single post rarely sustains a campaign; plan updates at launch, midpoint, and close.
  • Assuming tools without checking. Menu labels and registration details on the live site may differ from older guides—always start from the homepage.

The fastest way to begin is to visit pcrf-kids.org, choose the fundraiser option that fits your plans, and complete registration there.