How to Stay Updated on New AI Tools from It's Better With AI

Updated

The most direct way to stay updated is to subscribe to the site's newsletter, which the homepage describes as sending "new AI tools + updates sent weekly." If you also want to interact with the directory itself — rather than just receive emails — you can create an account via the Login / Sign Up option. And if you're a tool maker rather than a user, the site provides a Submit AI path to have your tool considered for the directory.

The three update channels on the site

The homepage surfaces three distinct ways to engage, each serving a different purpose:

Channel What it gives you Best for
Newsletter subscription New AI tools and updates, sent weekly Passive, email-based discovery
Login / Sign Up An account on the site itself Browsing, saving, or returning to the directory
Submit AI A route to propose a tool for listing Builders and founders

The newsletter is the only channel the site explicitly frames as recurring and time-based ("weekly"), so it's the one to pick if your goal is simply to hear about new tools as they're added.

How to subscribe to the weekly newsletter

  1. Go to the homepage.
  2. Find the subscription prompt near the top of the page, labeled "Subscribe for new AI tools + updates sent weekly."
  3. Enter your email address and confirm.

Expected result: you receive a weekly digest of newly added tools and site updates. The site does not state a sending day, frequency beyond "weekly," or an unsubscribe process on the page, so treat the exact cadence as approximate.

How to create an account

  1. Select Login or Sign Up from the top navigation.
  2. Complete the sign-up flow.

An account is useful if you want to return to the directory repeatedly rather than rely on email. Note that the homepage does not describe what an account unlocks beyond access itself — no saved lists, alerts, or preferences are mentioned — so sign up if you want a persistent identity on the site, not because a specific feature is promised.

How to submit a tool for consideration

  1. Use the Submit AI link in the navigation.
  2. Provide the details of the tool you want listed.

This is aimed at people who build or represent an AI tool and want it included in the curated directory. The homepage does not specify review criteria or turnaround time, so submission should be treated as a proposal rather than a guaranteed listing.

What you'll be updated about

The directory organizes tools into a broad set of categories, so new additions can arrive in almost any area. The categories listed on the homepage include:

  • Creative and media: 3D Asset Creation, Audio, Design, Image Editing, Image Generation, Music, Video, Video Editing, Multimedia
  • Work and productivity: Assistant, Business, Coding, Data Analysis, Ecommerce, Finance, Job Search, Note Taking, Summarization, Writing, Website Builder
  • Knowledge and learning: Learning, Research, Teaching
  • Personal and lifestyle: Cooking, Fashion, Fitness, Health, Interior Design, Personal Growth, Travel, Restaurant
  • Specialized: Architecture, Betting, Chatbot, Coaching, Legal, Social Media, Therapist, Therapy, Misc.

Because the homepage also features a "Top Picks" section with individual tool cards — for example Adaptive (app building, listed from $0/mo), Perplexity (AI search, from $20/mo), Claude (chatbot, from $20/mo), Reve (image generation, from $0/mo), Synced (expense management, from $27.50/mo), Otter.ai (meeting notes, from $10/mo), Summify (summarization, from $179/mo), and Alpha3D (3D asset creation) — newsletter updates are likely to highlight tools of this kind. Several of these cards show a "Free Trial" label with a number beside it, though the homepage does not explain what that number represents.

Practical tips

  • Subscribe first, browse second. The newsletter is the only mechanism the site describes as actively pushing new tools to you; browsing the directory requires you to check back manually.
  • Use categories to filter your expectations. If you only care about, say, coding or finance tools, scan new arrivals within that category rather than reading every update.
  • Check pricing per tool, not per site. The directory lists starting prices on individual tool cards (ranging from $0/mo upward in the examples above), so cost varies by tool. The site itself does not state a price for using the directory or the newsletter.
  • If you're a builder, submit early. Since the homepage doesn't publish review timelines, submitting sooner gives your tool more chances to appear in a future weekly update.