How to Subscribe to Dallas Observer Newsletters

Updated

You can sign up for a Dallas Observer newsletter directly on the site by entering your email address into the signup form that appears alongside articles and in the "GET MORE COVERAGE LIKE THIS" section. The form shown on the site is for the This Week's Top Stories newsletter, described as delivering "the latest stories delivered to your inbox." After you submit your email, the site confirms the signup and then offers a second newsletter option, ICYMI: Today's Top Stories, which you can accept or decline.

What newsletters are offered

Based on the signup flow visible on the site, Dallas Observer presents at least two newsletter options:

Newsletter What it covers When it's offered
This Week's Top Stories A weekly roundup of the latest Dallas stories The primary signup form
ICYMI: Today's Top Stories A daily-style catch-up on top stories Offered as a follow-up after you complete the first signup

The site's own description ties the newsletter to "the latest stories delivered to your inbox," and the confirmation screen explicitly labels the second option as "another newsletter you might like."

How to subscribe

  1. Find the signup form. It appears in the "GET MORE COVERAGE LIKE THIS" block that runs with articles, under the heading for the This Week's Top Stories newsletter.
  2. Enter your email address in the field labeled "Email *". The asterisk indicates the field is required.
  3. Select SIGN UP. The site then displays a confirmation: "Thanks for Joining!"
  4. Choose whether to add the second newsletter. You'll see "Here is another newsletter you might like: ICYMI: Today's Top Stories" with SUBSCRIBE and NO THANKS buttons. Pick one to finish.
  5. Confirm completion. If you subscribe, the site shows "THANK YOU! You're all set." with a CLOSE button. If you decline, the flow ends the same way.

The only information the form asks for is your email address. No account creation or payment step is shown in the signup flow.

What to know before signing up

  • Terms and privacy are disclosed at signup. The form includes links to a Notice of Collection, Terms, and Privacy statement, so you can review how your email is handled before submitting.
  • You can decline the upsell. Choosing NO THANKS does not cancel your first subscription — it only skips the second newsletter.
  • The site also promotes other sections such as Promotions & Free Stuff, Story Console (sponsored content), Editorial, and Marketing, but these are content categories, not newsletter names confirmed in the signup flow.

If your goal is simply to keep up with Dallas news, the This Week's Top Stories signup is the direct route, and you can add the daily catch-up option in the same session.