How Travis Approaches UX Design on thisistravis.me
Updated
Travis presents user experience design as a process-driven practice, not just a portfolio of finished screens. The site's "Work" section opens with a "User Experience Process" heading, and the projects that follow are tagged by discipline (ux, design, product, web, app, code) and by domain (healthcare, publishing, game, kiosk). If you want to understand his method, the useful move is to read the process framing first, then look at how the same tags repeat across very different project types.
The process comes before the projects
The page structure itself signals the priority: "User Experience Process" is listed as the first heading under Work, ahead of any individual case study. That placement suggests the process is meant to be read as the lens for everything below it, rather than as a separate service page.
The excerpt does not spell out the individual steps of that process. What it does show is the range of contexts the process is applied to, which is itself informative: the same ux tag appears on a healthcare flip site, a chatbot, a design system, a game, a kiosk, and a social reading API.
What the project list reveals about the approach
Reading the project titles and their tags together gives a picture of how Travis scopes work. A few patterns stand out.
Healthcare and conversation-focused work
- Motion-centric Flip Site for Patients and Doctors — tagged design, healthcare, ux, web
- App to Improve Patient-Doctor Conversations — tagged app, healthcare, ux
- RecoverMe App (Chatbot-based injury support) — tagged ux
Three separate projects sit in the patient–provider space, and two of them are explicitly about communication between the two sides. That repetition suggests an interest in designing for conversations and information exchange, not just for individual task completion.
Systems and infrastructure, not only screens
- uAnd Design System — a design system entry
- ReadSocial API — tagged as a "Social Reading Layer"
- Sales Aids (Veeva) — ux
A design system and an API both point to work below the surface of a single interface. Including them alongside visual projects indicates the portfolio treats reusable components and underlying layers as part of UX, not as separate engineering concerns.
Physical and spatial contexts
- 911 Museum & Memorial Kiosk — tagged design, kiosk, ux
A kiosk in a memorial setting is a constrained, high-stakes context: fixed hardware, public space, and visitors in an emotional state. Its presence in the list shows the process is applied beyond browser and phone screens.
Narrative and play
- Adventures in Changeland Game (Cisco) — tagged design, game, ux, web
- Morpheus, Biblionaut: an Astronaut's Descent into Madness — tagged code, design, ux, web
- 30 Days of Rain Interactive Narrative — tagged design, ux, web
- Interactive Narratives — tagged design, product, web
Games and interactive narratives recur. Combined with the "code" tag on Morpheus Biblionaut, this suggests Travis works across the design–implementation boundary rather than handing off static specs.
Publishing and reading
- Audible Recording Marketplace (ACX Site) — ux, web
- ReadUps – Group Reading Web App w/ Expiration Date — design, product, publishing, ux
- NetGalley Site — design, ux, web
- BookGlutton Social Reading — design, product, publishing, web
- Fortnight Online Journal — design, ux, web
- FlatWorld Knowledge Site — design, product
Publishing and reading is the densest cluster on the page. Several of these are explicitly social or group-oriented (ReadUps, BookGlutton, ReadSocial), which reinforces the conversation-and-exchange theme seen in the healthcare work.
How to read the portfolio as a method
If you are trying to extract Travis's UX approach rather than just browse, use the tags as a filter:
| If you care about | Look at |
|---|---|
| End-to-end process | The "User Experience Process" heading and the range of tags it precedes |
| Healthcare UX | Flip Site, Patient-Doctor Conversations app, RecoverMe |
| Design systems | uAnd Design System |
| Physical/installed UX | 911 Museum & Memorial Kiosk |
| Narrative and games | Changeland, Morpheus Biblionaut, 30 Days of Rain |
| Publishing and reading | ACX, ReadUps, NetGalley, BookGlutton, Fortnight, FlatWorld |
The consistent signal is breadth of context with a stable set of discipline tags. The same ux label is applied to a chatbot, a kiosk, a design system, and a game — which is the clearest available evidence of how Travis frames the practice: as a process that travels across media, not a specialty tied to one platform.
What the page does not tell you
The excerpt lists project names, tags, and one process heading, but it does not include the steps of the process, the research methods used, or the outcomes of any project. If you need those details, the individual project entries are where to look; the Work index alone establishes scope and categories, not methodology specifics.