How TWENTY2 WALLPAPER & TEXTILES Handles Custom Projects

Updated

TWENTY2 WALLPAPER & TEXTILES handles custom projects as a full-service wallpaper and textiles partner: a design-driven team provides development and manufacturing expertise for custom work, and the process is driven by your goals rather than a fixed catalog. This fits artists, designers, and brands that need a partner to move an artistic idea from concept toward a manufactured wallpaper or textile product.

What "custom projects" covers at TWENTY2

Based on the site's own description, the custom project service sits alongside private label collections as one of two core ways to work with the company. The scope is defined by the client's objective, not by a preset product line.

  • Wallpaper and textiles: both material categories fall under the same partner relationship.
  • Development and manufacturing: the team supports the project from development through manufacturing, not just the design stage.
  • Goal-driven: the company states it works "driven by your goals," so the brief starts with what you want the finished product to achieve.

How the team is positioned

TWENTY2 describes itself as a "design driven team" that provides "development and manufacturing expertise." That combination matters for custom work because it means the same partner is intended to cover both the creative and the production side.

The site also frames the relationship as reciprocal: "We put our knowledge to work for our partners; when they succeed, so do we." In practice, that signals a partnership model rather than a one-off transaction.

Who custom projects are for

The site's design credits point to the kinds of collaborators involved: Virginia Kraft, Blockshop Textiles, Rule of Three Studio, and artist Howard Cushing at the Gardiner House. These suggest custom projects are built around named artists, studios, and brands rather than anonymous mass production.

If your situation matches one of these, a custom project is likely the relevant path:

  • You are an artist or designer with a body of work you want translated into wallpaper or textiles.
  • You are a brand that needs a collection developed and manufactured under its own identity.
  • You have a specific project (for example, a hospitality or residential installation) that requires custom wallpaper or textile development.

If instead you want to sell an existing product line under your own label, the private label service is the closer match.

What to prepare before starting

The site does not publish a step-by-step intake process, so the practical move is to bring the inputs a development-and-manufacturing partner needs. For example, you would want to have ready:

  • Your goal for the finished product (what it needs to do commercially or creatively).
  • Reference artwork or design direction.
  • The material category you are targeting (wallpaper, textiles, or both).
  • Any constraints on the project, such as intended use or scale.

How to start the conversation

The site's primary call to action is Work With Us, with a Learn More link attached to the "Materially Different" section. Those are the entry points to begin a custom project discussion.

Because TWENTY2 positions itself as a full-service partner, the first conversation is where your goals get translated into a development and manufacturing plan. The site does not list pricing, timelines, or minimums, so those specifics would need to come from the company directly rather than from published information.

The short version

TWENTY2 treats custom projects as goal-driven wallpaper and textile development backed by in-house design, development, and manufacturing expertise. It is aimed at artists, designers, and brands with a specific creative idea to produce — not at buyers looking for an off-the-shelf catalog. Start via Work With Us, and expect the project scope to be shaped around your objective rather than a standard package.