What Are Shogun's Main Products: Page Builder, A/B Testing, and Personalization?

Shogun is an ecommerce optimization platform built around three core products: Page Builder, A/B Testing, and Personalization. Page Builder lets teams design and launch storefront pages without code; A/B Testing runs experiments across the storefront to improve conversion and revenue; Personalization adapts storefront content to specific audience segments. Together they cover the post-click experience — the pages, offers, and experiences your traffic lands on after clicking an ad, email, or search result. If your goal is turning more existing traffic into customers rather than acquiring new traffic, these three products are the relevant toolkit.

Page Builder: design and launch pages without code

Page Builder is a visual builder for creating and launching high-converting storefront experiences faster, aimed at modern ecommerce teams and workflows. The core value is speed to market: instead of waiting on development cycles, designers and marketers can build and publish pages themselves.

Use it when you need to:

• Launch campaign, promotion, or landing pages quickly
• Give designers full creative control over Shopify storefronts
• Ship pages without a developer in the loop

What to expect: You build visually, then publish to your storefront. The result is a live page your traffic can land on — which then becomes the input for the other two products.

A/B Testing: experiment across the entire storefront

A/B Testing is positioned for experimentation across your whole storefront — not just one page — to increase conversions and revenue, with testing available for every stage of the customer journey.

Use it when you need to:

• Find out which version of a page, element, or offer actually performs better
• Optimize beyond a single landing page, across the funnel
• Make decisions from measured results instead of opinion

What to expect: You define variations, run the test, and compare outcomes. The practical constraint is traffic volume — a test needs enough visitors per variation to produce a trustworthy result, so low-traffic pages are harder to test meaningfully.

Personalization: adapt pages for each audience segment

Personalization creates tailored storefront content for specific audience segments, so your team can deliver more relevant campaigns, offers, and experiences. The site cites a case study of Nextbase boosting conversions by 122% with Personalization, and Lyre's increasing landing page conversion rate by 15% with Shogun.

Use it when you need to:

• Show different content to different segments (for example, first-time visitors vs. returning customers, or traffic from different campaigns)
• Localize or tailor shopping experiences
• Make paid and email traffic land on something relevant to the click

What to expect: You define segments and the content each one sees. The main dependency is having meaningful segments to target — personalization only pays off if your audience actually splits into groups with different needs.

How the three products work together

The three products map onto different stages of the same post-click journey:

A practical sequence: build a page in Page Builder, test variations with A/B Testing to find what works, then use Personalization to serve the winning experience to the segments it fits best. Each product also stands alone — you can start with just Page Builder and add the others later.

Who each product fits

• Campaign managers managing promotions and maximizing ROI → Page Builder first, then Personalization for campaign-specific landing experiences.
• CRO experts optimizing the storefront for higher conversion rates → A/B Testing is the core tool.
• Ad managers improving ROAS from paid ads → Personalization, so paid clicks land on relevant experiences.
• Designers building Shopify storefronts with full creative control → Page Builder.

Shogun states it is proven by 30,000+ brands, and offers a free trial and a demo booking option. Pricing details are not specified here — check the pricing page for current plans before deciding.