What Are Some Examples of SSO Price Increases Listed on sso.tax?
Updated
sso.tax tracks vendors that gate single sign-on behind higher-priced plans, and its "Price Increases" table lists the base price, the SSO price, the resulting increase, and the date the entry was updated. The examples below come directly from that table. The pattern is consistent: SSO is bundled into an enterprise tier, and the jump from the base plan ranges from roughly 17% to over 16,000%.
Examples from the sso.tax price increase table
| Vendor | Base pricing | SSO pricing | Increase | Updated |
|---|---|---|---|---|
| Adobe Acrobat Pro | $23.99 | $27.99 | 17% | 2023-07-18 |
| Adobe Creative Cloud | $84.99 | $140.99 | 66% | 2023-07-18 |
| Airtable | $10 per u/m | $60 per u/m | 500% | 2019-10-19 |
| Appsmith | $15 per u/m | $2500 | 16567% | 2025-06-04 |
| Asana | $25 per u/m | $60 per u/m | 140% | 2020-12-09 |
| Atlassian (Jira Cloud) | $7.75 per u/m | $11.75 per u/m | 51% | 2023-09-22 |
| Balsamiq Wireframes | $9 per month | $14 per month | 56% | 2024-07-28 |
| Bitrise | $90 | $270 | 200% | 2019-06-25 |
| BitWarden | $4 per u/m | $6 per u/m | 50% | 2024-08-28 |
| Box | $5 per u/m | $15 per u/m | 200% | 2018-10-17 |
| Breezy HR | $171 per month | $1500 per month | 777% | 2023-10-15 |
| Calendly | $12 per u/m | $25 per u/m | 108% | 2022-03-03 |
| Canva | $10 per u/m | $40 per u/m | 300% | 2024-06-17 |
| Clockify | $3.99 per u/m | $11.99 per u/m | 201% | 2021-03-17 |
| Copper CRM | $49 per u/m | $119 per u/m | 143% | 2019-07-31 |
| Coursera | $1995 per year | $49875 per year | 2400% | 2023-10-22 |
| Cypress.io | $75 per month | $300 per month | 300% | 2023-10-31 |
"u/m" means per user per month. Each row links to the vendor's own pricing page, so the figures can be checked against the source.
What the numbers show
The smallest gap in the table is Adobe Acrobat Pro at 17%, and the largest is Appsmith at 16,567%. Several entries sit in the 100–300% range, meaning SSO costs two to four times the base plan. The table also spans update dates from 2018 to 2025, so it reflects pricing at the time each entry was recorded rather than a single snapshot.
According to sso.tax, vendors often pair a competitive starter plan with SSO locked inside an "Enterprise" tier that also bundles unnecessary features or large minimum seat counts. The site states this can inflate cost by 3x, 5x, 10x, or more, and that SSO should be included in all plans or available for a reasonable charge for any company with more than five employees.
How to use this
If you are evaluating a vendor, compare its base plan against the tier that includes SSO using the same units shown here (per user per month, per month, or per year). The table's "Source" links go to each vendor's pricing page, so verify current numbers there before deciding, since listed prices and update dates may not reflect the latest changes.