What Are the Benefits of Joining Ulta Beauty Rewards?

Updated

Ulta Beauty Rewards is the loyalty program promoted on ulta.com, and the site ties it to both online shopping and in-store visits. The clearest benefits shown on the homepage are earning rewards on purchases and access to member-oriented shopping features like free store pickup and curbside pickup. The site does not publish the full points formula or tier rules on the page reviewed, so treat specific earning rates as something to confirm after you join.

What the Site Confirms

The homepage describes Ulta Beauty as a place to "Shop top beauty brands & new arrivals" and invites visitors to "Join Ulta Beauty Rewards." It also states that free store pickup and curbside are available. Those are the concrete, checkable benefits:

  • A rewards program you can join: Membership is presented as the site's loyalty offering, separate from simply browsing or buying.
  • Free store pickup: Order online and collect at a store at no pickup charge, per the site description.
  • Curbside pickup: The same order-online, collect-outside option is listed alongside store pickup.
  • Shopping across categories: Makeup, skin care, fragrance, and hair care are all named, so rewards activity can span the whole catalog rather than one category.

What Rewards Typically Involve

The page references rewards membership but does not spell out the points structure. Based on how the program is described on the site, the practical expectations are:

  • Points tied to purchases: Rewards are framed around buying beauty products, so spending is the main way to accumulate them.
  • A single account across channels: Because the site promotes both online shopping and in-store visits, joining once is meant to cover both.
  • Member-only shopping events: The homepage highlights "In-store only experiences" and a "Find an event" link, which suggests members get visibility into store events.

If the exact points-per-dollar rate or redemption thresholds matter to your decision, check the rewards terms after signing up rather than relying on the homepage.

How to Join

  1. Go to ulta.com.
  2. Use the "Join Ulta Beauty Rewards" prompt on the homepage.
  3. Create your account with the requested details.
  4. Shop online or in store using that account so purchases are credited.

Expected result: You have a rewards account that follows you between the website and stores, and you can use free store pickup or curbside on eligible orders.

Is It Worth Joining?

Join if you already buy makeup, skin care, fragrance, or hair care regularly and want purchases to count toward something, or if free pickup and curbside would save you shipping time. The program is less compelling if you buy beauty products only occasionally and don't care about store pickup, since the homepage doesn't advertise a joining fee or a minimum spend to sign up.

One caution: the homepage shows many deals and gift sets with "Free Gift with purchase" labels. Those are promotions, not guaranteed membership perks, so don't treat them as permanent rewards benefits.