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EnglishWhat Are Vevo Originals and What Original Content Does Vevo Produce?
Updated
Vevo Originals are Vevo's own artist-led content formats—performance series and artist spotlight programs produced by Vevo itself rather than standard music videos. On hq.vevo.com they appear under the "Vevo Originals" and "Original Content Offerings" sections, with named examples including the Vevo Official Live Performance series (the site features Ariana Grande) and DSCVR sets. You can browse them from the site's Originals section or watch through Vevo's distribution on YouTube and partner platforms.
What counts as a Vevo Original
The site frames these as "original content offerings" tied to artist-led programming. The distinguishing feature is that Vevo commissions or produces the format, so it sits alongside—not inside—the catalog of more than 1M music videos that Vevo distributes.
| Format | What it is | Example on the site |
|---|---|---|
| Vevo Official Live Performance | Produced live-performance videos for established artists | Ariana Grande |
| DSCVR | Artist-development performance series; a new DSCVR set was announced to elevate artist storytelling | Announced Feb 18, 2026 |
| Artists to Watch | Spotlight programming for emerging artists | Ice Spice; Willie Jones |
Where the original content fits in Vevo's business
Vevo describes itself as the world's leading music video network, with roughly 22 billion views per month, 1.5 billion hours viewed per month, and 1M music videos. It maintains the largest network of music channels on YouTube plus global distribution through partners. Originals are part of how Vevo serves two audiences named on the site: artists (through "Vevo For Artists") and advertisers (through "Vevo For Advertisers"). Recent announcements point the same direction—for example, the April 2026 upfront strategy emphasizing artist-led programming and custom solutions, and the February 2026 DSCVR update focused on artist storytelling.
How to watch or learn more
- On the site: use the "Watch Vevo Originals" and "Original Content Offerings" entry points on hq.vevo.com to see featured series and current examples.
- On platforms: Vevo's originals reach viewers through its YouTube channels and distribution partners; the site's "Watch More Music" links lead to that content.
- For artists: the "Vevo For Artists" section and "Learn More" links explain how artists participate; the site also points new partners to a "Vevo 101" section.
- For brands: the "Vevo For Advertisers" section covers partnership and buying options, including the CTV offering described as a way to reach incremental audiences.
The site does not publish a complete, dated list of every original series, so treat the named formats above as examples rather than an exhaustive catalog—check the Originals section for what is currently featured.