What Books Has Bernard Marr Written and What Are They About?

Bernard Marr's site highlights three books at the intersection of data, AI, and business strategy: Generative AI in Practice, AI Strategy, and Data Strategy. They are aimed at business leaders, managers, and professionals who want practical guidance on applying these technologies rather than academic theory. The site lists Generative AI in Practice as available to order from Amazon (UK), while the other two are presented alongside his courses and consulting work.

The Three Books Featured on bernardmarr.com

Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society

This book focuses on real-world applications of generative AI across business and society. According to the site, it takes readers "into the future as we journey through the next frontier of technological" change, with more than 100 examples of how generative AI is being used.

• Best for: Readers who want a broad, example-driven view of where generative AI is already having an impact, rather than a technical manual on how to build models.
• Format noted on site: Available to order from Amazon (UK).

AI Strategy: Understand the Power of AI and Use It to Gain a Competitive Advantage for Your Business

This title is positioned around strategy rather than tools. The site's framing is that it helps you "understand the power of AI and use it to gain a competitive advantage for your business."

• Best for: Executives and managers who need to decide where and how AI fits into their organisation's direction, not just which tools to buy.
• Related offering: The site also lists an "AI Strategy with Bernard Marr" online course described as "Transform Your Business with Applied AI Strategy and Execution," which covers similar ground in course form.

Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business

This book treats data as the foundation for AI and decision-making. The site describes data as "the fuel for optimal business decisions" and says the book helps readers "unleash process improvements, ensure profits, and drive growth in any organization."

• Best for: Professionals responsible for data initiatives, analytics programmes, or building the data foundations that AI work depends on.
• Related offering: A companion "Data Strategy with Bernard Marr" course is listed, described as giving you "the skills to unleash process improvements, ensure profits, and drive growth in any organization."

How the Three Books Differ

A simple way to choose: start with Generative AI in Practice if you want to understand what generative AI can do; move to AI Strategy if you need to decide what your organisation should do about it; and pick Data Strategy if the underlying data foundations are your main concern.

How to Get the Books

The site provides a direct ordering route for Generative AI in Practice via Amazon (UK). For the other two titles, the site presents them alongside related courses and does not list a specific retailer in the material available here, so you may need to check the books section of bernardmarr.com or a general retailer for current availability. The site does not state prices for the books, so check the retailer page for current pricing.

Where to Start

If you are new to the topic, Generative AI in Practice offers the widest entry point because it surveys applications across business and society. If you already understand the technology and need to act, AI Strategy and Data Strategy are the more decision-oriented reads. The site also pairs the strategy titles with free-to-start online courses, so you can sample the material before committing to the books.