What Can I Buy from the Horse Whisperer Online Store?
Updated
Horsewhisperer.com sells Frank Bell natural horsemanship training materials and branded merchandise through its online shop. The store is organized into a few clear categories: books, hats, shirts, hoodies, and miscellaneous items, along with recommended products and an Equinecare Store. If you are looking for Frank Bell's training system in book or video form, or for branded apparel, this is where you would buy it. The site includes a cart and a checkout page, so purchases are completed online.
What the Store Sells
The shop is built around Frank Bell's training method rather than general tack or horse care supplies. Based on the site's own navigation, the product categories are:
| Category | What it covers |
|---|---|
| Books | Frank Bell's written training material, including Gentle Solutions |
| Videos | Frank Bell's horse training videos, including the foundation video Discover the Horse You Never Knew |
| Hats | Branded headwear |
| Shirts | Branded shirts |
| Hoodies | Branded hoodies |
| Misc. Items | Other branded or small items |
| Recommended Products | Products the site highlights |
| Equinecare Store | A separate store section linked from the main site |
The two items named directly on the site are the Gentle Solutions book and the Discover the Horse You Never Knew foundation video. Both are described as the places where Frank Bell details his 7-Step Safety System, so they are the core training products rather than accessories.
Training Materials vs. Branded Merchandise
It helps to separate the store into two kinds of purchases:
- Training content — books and videos that explain the 7-Step Safety System and the Gentle Solutions approach. These are the products tied to the method itself.
- Branded merchandise — hats, shirts, hoodies, and miscellaneous items. These carry the brand but are not training tools.
If your goal is to learn or apply the method, the books and videos are the relevant category. If you already follow the approach and want apparel, the clothing categories cover that.
How Buying Works
The site provides a standard online purchase flow:
- Browse the shop categories (Books, Hats, Shirts, Hoodies, Misc. Items) or the Recommended Products and Equinecare Store sections.
- Add items to the cart.
- Proceed to the checkout page at horsewhisperer.com/checkout/ to complete the order.
The site shows a cart and a checkout page, which confirms online ordering is supported. It does not publish pricing on the pages reviewed here, so you would need to open the individual product or checkout pages to see current prices. No payment methods are listed in the available site information, so those details would also appear at checkout.
What to Check Before Buying
- Confirm the format. For training content, check whether a title is a book or a video, since the same system is presented in both.
- Check current price and availability at checkout. The site does not display prices in the material reviewed, so verify them on the product page.
- Look at the Equinecare Store separately. It is listed as its own section, so its products may differ from the main shop categories.
- Match the product to your goal. Books and videos teach the method; hats, shirts, and hoodies are branded apparel.
For anyone specifically after Frank Bell's training system, the books and videos are the products to start with. For branded gear, the clothing categories are the direct route. In both cases, the cart and checkout pages handle the transaction.