What Connect by Main Street Is and How It Relates to Core iQ

Connect by Main Street is a marketing platform that Main Street, Inc. now promotes alongside Core iQ, the platform Onovative built and which continues to operate as part of the Main Street family. The relationship is one of succession and coexistence rather than replacement: Core iQ remains fully operational with no major changes or anticipated disruptions, while Connect is presented as a separate product that current Core iQ users can discuss migrating to. If you are a Core iQ client looking for help articles, templates, or support, those resources remain available; if you are evaluating what comes next, Connect is the product the site invites you to talk through with the Main Street team.

What the site says Connect does

The Onovative site lists four capabilities for Connect:

• Core-integrated and SOC 2 compliant — it connects to your core system and meets SOC 2 compliance requirements.
• Audience segmentation — segment audiences to send postcards, emails, and letters.
• Custom reporting — create custom reports and measure performance.

These are the only product details the page provides. It does not publish pricing, contract terms, implementation timelines, or a feature-by-feature comparison with Core iQ, so treat the list above as a starting point for a conversation rather than a full specification.

How Connect relates to Core iQ

The page frames the two products as part of the same corporate family:

The site's own framing is that Core iQ "continues to be an important part of Main Street" and that current users "can continue accessing the platform and support resources." Migration to Connect is presented as something to speak with someone about — not as a mandatory or scheduled change.

When migration to Connect is worth discussing

The contact form on the page asks whether you have a core migration or major IT event planned in the next 6–12 months, and what your primary interest in Connect is. That question is a useful signal: a core conversion or major IT event is the natural moment to reconsider your marketing platform, because integration work and data mapping are already on the table. If you have no such event planned and Core iQ is meeting your needs, there is no stated reason on the page to move.

What to do next

• Need help with Core iQ today: use the help articles and FAQs, the free marketing template library, or the support request form linked from the site.
• Want to explore Connect: complete the contact form with your name, email, financial institution, whether you have spoken to anyone about a Connect migration, and your 6–12 month plans. Expect a conversation rather than a self-serve signup — the page offers no pricing or trial details.
• Reporting a security issue: the site directs institutions to email [email protected] immediately for a security breach or potential breach.

One caution: because the Onovative site now serves primarily as a resource hub for Core iQ clients, product information about Connect is thin there. Ask directly about pricing, migration effort, data handling, and how Connect's segmentation and reporting compare with what you use in Core iQ before making any commitment.