What CRO Services Does Convertize Offer and How Does the Engagement Process Work?

Convertize is a conversion rate optimization (CRO) agency that combines analytics with consumer psychology to increase conversion rates and revenue without increasing ad spend. It offers two main service tiers — a CRO audit starting from 4,800 and optimization projects starting from 12,300 — and begins engagements through a free CRO strategy call with a senior expert. This guide is for businesses evaluating whether Convertize's approach and service structure fit their needs.

What Convertize Does

Convertize describes itself as a CRO agency whose objective is to grow revenue without increasing ad spend. Its stated method draws on psychology and behavioural economics — specifically research on attention, association, and memory — to make client websites more persuasive. The agency says it works with businesses across Europe and the US.

Its approach has three stated components:

• Cognitive ease — structuring websites so they are easy to process
• Reduced friction — shaping user experience to lower cognitive friction and ambiguity
• Neuromarketing effects — applying behavioural insights to increase conversions

Analytics data is used to identify when and where decisions happen, and content is then optimized to reduce cognitive load.

Service Tiers and What Each Includes

Convertize presents its services in two tiers, each with a starting price.

CRO Audit — from 4,800

Optimization — from 12,300

The optimization tier includes work on value proposition — helping businesses define a unique, specific, and urgent proposition. The source material also references SaaS onboarding and Google Ads/Facebook Ads conversion audits as part of the agency's scope.

Prices are stated as starting points ("from"), so actual project cost depends on scope. The source does not specify what determines the final price or whether any services are bundled.

The Engagement Process

Convertize outlines a three-step process to start working together:

1. Speak with CRO experts — A senior CRO expert calls you at your convenience. The agency emphasizes this is a real senior expert, not a sales representative.
2. Assess your situation — You describe your website and project, and help the agency understand your challenges.
3. Plan together — You schedule your website audit or CRO project, and work begins.

The entry point is a free CRO strategy call, which you can book through the site.

Who This Is For

Convertize's model suits businesses that:

• Have existing traffic but struggle to convert it into revenue
• Want to improve conversion rates without increasing ad spend
• Are open to a psychology-driven approach to persuasion and user experience
• Need either a diagnostic audit or a full optimization engagement

The audit tier is a reasonable starting point if you want to identify friction points and content issues before committing to a larger project. The optimization tier is for those ready to act on findings and rebuild value propositions or onboarding flows.

Practical Considerations

• Pricing is not fixed. Both tiers are quoted "from," so request a project estimate to get a number relevant to your site.
• The A/B testing platform is no longer part of the offer. Convertize notes that its A/B testing platform was acquired by Glassbox, so the agency's current focus is on services, not the tool.
• The free call is a real assessment, not a pitch. The agency states the first call is with a senior CRO expert who evaluates your situation — come prepared to describe your website, traffic, and conversion challenges.
• Authorship adds credibility. The agency's principals, Philippe Aimé and Jochen Grünbeck, authored Smart Persuasion, which underpins the agency's methodology.

To decide between the two tiers: choose the audit if you need to diagnose what's blocking conversions; choose optimization if you already know the problem areas and want execution. If you're unsure, the free strategy call is designed to help you determine which fits.