What Design Services and Specialisms Does HBA Offer?

Updated

HBA (hba.com) is a hospitality-focused design firm that describes itself as a multidisciplinary creative collective. Its services center on design work for hospitality and related industries, delivered by teams with expertise across multiple specialisms and markets. The firm frames its design philosophy around giving form to emotion. Specific service lines, office locations, and project pricing are not detailed in the available site information, so the summary below reflects only what the site states.

What HBA says it does

According to the site, HBA has been "a leading voice in the world of hospitality and design" for over half a century. It presents itself as:

  • A design firm rooted in hospitality — hospitality and design are the two domains named in its own description.
  • A multidisciplinary creative collective — work is organized around bringing "decades of experience to bear across specialisms, markets and industries."
  • A cross-market practice — the firm explicitly references serving multiple markets and industries rather than a single sector.

The design philosophy: "design that gives form to emotion"

HBA's tagline is "Design that gives form to emotion." This signals an approach in which the emotional experience of a space is treated as a design input, not an afterthought. For a hospitality project, that typically means the design brief starts from how guests should feel, and the physical design follows from that.

What the available information does not cover

The site excerpt provided does not list named service lines (such as interior design, architecture, branding, or lighting), specific studio locations, project examples, or pricing. If you need those details to evaluate HBA for a project, check the services and projects sections of hba.com directly, or contact the firm.

Who this is relevant for

HBA's stated positioning suits:

  • Hospitality owners and operators looking for a design partner with a hospitality-specific background.
  • Developers or brands in adjacent industries seeking a multidisciplinary team that works across markets.
  • Teams that want an emotion-led design brief rather than a purely functional one.

If your project falls outside hospitality or design, the site gives no indication of relevant offerings.