What Dinnerware Collections and Categories Does Villeroy & Boch Offer?

Villeroy & Boch sells dinnerware across several categories — full dinnerware sets, individual plates, bowls, pasta bowls, and mugs — plus serveware, flatware, and drinkware. You can browse by product type, by named collection (such as Design Naif, La Boule, Memphis, or Fleur), or by material (including Premium Bone China). The site also runs a sale section, so the same item may appear both in its category and in a discounted area.

Main dinnerware categories

The dinnerware menu is organized by what you actually need on the table:

• Shop All Dinnerware — the full range in one place
• Dinnerware Sets — coordinated multi-piece sets
• Premium Bone China — a material-based entry point
• La Boule — a distinct design line listed within dinnerware
• White Dinnerware — a color-based filter
• Plates
• Bowls
• Pasta Bowls
• Mugs
• Sale — discounted dinnerware

Adjacent categories sit alongside dinnerware and are worth knowing if you're outfitting a whole table: Serveware (platters and trays, serving bowls, serving utensils, dip bowls and appetizer sets, sugar and creamers), Flatware (sets, serving utensils, coffee spoons), and Drinkware (drinking glasses, wine glasses, champagne glasses, barware, coffee and tea pieces including mugs, espresso cups, teapots, and teacups).

Named collections you can shop

Collections are the other main way to browse, and several are called out on the site:

There is also a broader Collections section, plus What's New for recent arrivals.

Materials and finishes

Premium Bone China appears as its own dinnerware entry, so you can start from the material rather than the pattern. The site also publishes a Material Guide if you want to compare options before choosing. Beyond that, the page evidence doesn't detail every material per collection, so check the individual product page for the specific composition of a piece you're considering.

How to choose between browsing paths

• If you already know the look you want → start with Collections or What's New (Memphis and Fleur are the recent arrivals).
• If you're replacing one item → go straight to the category (Plates, Bowls, Pasta Bowls, Mugs).
• If you're setting up a full table → Dinnerware Sets, then add Serveware, Flatware, and Drinkware.
• If material matters most → Premium Bone China, or the Material Guide.
• If price is the deciding factor → the Sale and Clearance sections. The site advertises a Host & Gather Sale with up to 50% off and 50% off Christmas collections, but discounts and eligibility change, so confirm the current price on the product page.

Practical notes before you buy

• Payment over time: The site states it now offers Klarna ("Shop Now, Pay Over Time"). Terms and availability aren't specified on the page, so check at checkout.
• Account features: There's a My V&B login, a wishlist, and a My Club program — useful if you want to track a collection over time.
• Where to see items in person: The site lists Showrooms & Dealers and a Professionals section, which helps if you want to check scale and finish before committing.
• Gifting: There are curated gift pages (Gifts for Her, Gifts for Him, coffee and tea lover gifts, wine and cocktail lover gifts, gifts under $100) plus a Registry section.

If your goal is simply to know what's available, the fastest route is: pick a category (dinnerware, serveware, flatware, drinkware), then narrow by collection or material, and check the Sale section last in case the same piece is discounted.