What Do Clients Say About Working with WRITE TRACK MEDIA?

Updated

WRITE TRACK MEDIA publishes three client testimonials on its site, and all three speak to the same handful of qualities: responsiveness, delivery on time and on budget, and measurable gains in speed and cost once a custom automation is in place. The strongest signal for a prospective buyer is that one of those testimonials comes from Adobe's own InDesign product team, which subcontracted automation work to the company. If you are evaluating WRITE TRACK MEDIA for a custom macOS application, a FileMaker database, or workflow automation, the testimonials below are the most concrete evidence available on the site.

Responsiveness and delivery: the Aviation Week project

Mike Lavitt's testimonial describes a custom AppleScript built for Aviation Week Business Intelligence Services. The details he highlights are specific and checkable against how the company says it works:

  • Speed of first delivery. The first version of the script arrived two days after the spec was furnished.
  • Responsiveness to change. Write Track Media was, in his words, "very responsive in quickly making modifications to the script."
  • Commercial outcome. The project was "done on time and under budget."

For a buyer, the useful takeaway is not just that the client was happy, but that the engagement model matched the company's stated Four Step Process — Design, Develop, Deploy, Defend — where an early working version is expected to arrive quickly and then be refined.

Page automation: velocity up, costs down

Mark LaRiviere's testimonial covers a catalog layout process. His analogy is that Write Track Media did for catalog layout what the Combine did to modernize agriculture — the components (network, software, people) already existed, but the company's expertise in page automation is what turned them into results. The two outcomes he names:

  • Increased velocity in the catalog layout process.
  • Reduced costs.

This is the clearest statement on the site that the value of the work is operational, not just technical: the client already had the infrastructure and staff, and the automation layer is what changed the numbers.

Third-party validation: the Adobe InDesign team

David Cohen's testimonial is the most independent of the three, because it comes from the Adobe InDesign Product Management Team rather than a direct client. Adobe subcontracted development of "critical automation example AppleScripts" for the InDesign 2.0 CD. Cohen's assessment:

  • Development was "extremely professional, prompt, and thorough."
  • The delivered suite of example InDesign 2.0 AppleScripts was "clearly written and well documented."
  • His summary: "Generally speaking — they ROCK!"

For anyone weighing the company's AppleScript and InDesign automation credentials, this is the strongest single data point on the page, since it reflects an assessment by the vendor whose platform the scripts target.

What the testimonials do and do not tell you

Question a buyer might ask What the testimonials support
Will they hit a deadline? Yes — "on time and under budget" (Aviation Week)
Will they respond to change requests? Yes — repeatedly described as responsive
Do they know AppleScript and InDesign automation? Yes — including work subcontracted by Adobe's InDesign team
Will it improve my operation? Yes, per one client — higher velocity, lower costs in catalog layout
What does it cost? Not stated in any testimonial or elsewhere on the page
How long does a project take? Only one data point: first script version in two days after spec

The gaps matter as much as the endorsements. No testimonial names a price, a contract length, or a support term, and the site's pricing signals are absent. If budget or timeline certainty is your deciding factor, you will need to request a proposal directly rather than infer it from these quotes.

How to use these testimonials in your evaluation

  1. Match the testimonial to your task. If you need AppleScript or InDesign page automation, the Aviation Week and Adobe references are directly relevant. If you need a FileMaker database or a custom macOS application, the testimonials are supportive but less specific.
  2. Ask for the same terms. Since "on time and under budget" is a stated outcome, ask a prospective engagement to define scope, milestones, and a fixed or capped budget up front.
  3. Request a proposal. The site's own call to action is to send a note describing an idea or requesting a proposal — that is the route to the pricing and timeline information the testimonials do not provide.

The short version: the published client feedback is positive, specific about responsiveness and delivery, and independently corroborated by Adobe's InDesign team — but it is silent on cost and schedule, so treat it as evidence of capability and working style rather than of price.