What Do You Actually Build in CXL's AI Cohort?

You build three working AI marketing workflows on your own customers, channels, and tools: a Marketing Brain, a Campaign engine, and a Reporting agent. Each one is built live with an instructor, adapted between sessions, reviewed by a practitioner, and must be demoed working before it counts. The cohort is aimed at marketers who already use ChatGPT, Claude, or Codex and want those tools doing real work rather than answering one-off questions.

The Three Workflows

CXL describes the cohort as "three workflows, built on your own work," each designed to keep running in your own tools after the program.

Marketing Brain

A single document that every AI tool reads, so drafts start on brand instead of generic.

• Before: you paste your customer, positioning, and voice into every prompt and still get generic drafts.
• After: one document feeds every AI tool, so drafts start on brand.
• Designed with: Diane Wiredu, built with CXL.

Campaign engine

One brief in, a full campaign draft out, with sources you can check.

• Before: you write every first draft, then check what AI made up.
• After: one brief produces a complete campaign draft with verifiable sources.
• Designed with: Tyler Durman, built with CXL.

Reporting agent

A workflow for weekly reporting. The page evidence cuts off mid-description ("Weekly reporting Reporting agent B…"), so the exact before/after for this one isn't fully documented in the available material. What is clear: it is the third workflow in the set and follows the same build-and-review pattern.

How the Build Process Works

The structure is what separates this from a course you watch:

1. Build it live together. A 90-minute live online session where the group builds the first version with the instructor. CXL is explicit that this is "not a lecture."
2. Make it yours. Between sessions you adapt the workflow to your own customers, channels, and tools.
3. Get help when it breaks. Instructors and other marketers in the cohort community help you fix what breaks until it runs on your own work.

A practitioner reviews your build, and you demo it working before it counts toward completion.

Format and Commitment

Who It Fits

The cohort is positioned for marketers who already use ChatGPT, Claude, or Codex and want them doing real work. If you have never used these tools, the build sessions assume a baseline you may not have. If you want passive course content rather than a working system, the on-demand library (80+ B2B marketing courses) is the other path in.

Cost

• Live cohort: from $799 per person.
• All of CXL: $1,599/yr.

Team pricing is listed on the site via a separate plans link; the page evidence does not specify team rates, so check that page directly if you are buying for more than one seat.

What to Expect Afterward

The stated outcome is that each workflow "keeps running in your own tools" — meaning the deliverable is not a certificate alone but a system you can reuse on future campaigns and reports. Student accounts on the page describe rethinking workflows from the ground up and building AI into marketing "the right way," though these are testimonials rather than independent evaluations.

If your goal is a reusable, brand-aware AI setup for campaign drafting and reporting, the three-workflow structure maps directly to that. If you need the reporting agent's specifics before committing, ask CXL for the full module outline, since the public page does not fully describe it.