What Happened to the Convertize A/B Testing Platform?

The Convertize A/B testing platform has been acquired by Glassbox. Convertize now positions itself as a CRO agency rather than a testing-tool vendor, so if you are looking for the A/B testing software specifically, you should look to Glassbox's product line instead. If you are looking for conversion rate optimization services — audits, behavioral analysis, and optimization work — that is what Convertize currently offers.

What changed, and what it means for you

Convertize's own site states plainly that "The Convertize A/B testing platform has been acquired by Glassbox." That single line is the key fact: the tool and the agency are no longer the same business.

This matters because people searching for "Convertize" often arrive with one of two different needs:

• You want the A/B testing tool. It is no longer operated by Convertize. Look at Glassbox's offerings instead.
• You want CRO expertise and hands-on optimization work. That is the current Convertize business, and it is still active.

If you had the platform bookmarked or were evaluating it as a self-serve testing tool, the acquisition changes who you would be buying from and what roadmap you would be relying on.

What Convertize does now

Convertize describes itself as a conversion rate optimization (CRO) agency that combines analytics with consumer psychology. Its stated objective is to grow revenue without increasing ad spend, by analyzing customer behavior and fixing friction points.

The approach is built around what the company calls "Smart Persuasion," drawing on psychology and behavioral economics — specifically research on attention, association, and memory — to make client sites more persuasive. In practice, that means structuring sites for cognitive ease, reducing cognitive friction and ambiguity in the user experience, and using neuromarketing effects to lift conversions.

The company says it works with businesses across Europe and the US, and its listed authors are Philippe Aimé and Jochen Grünbeck, authors of Smart Persuasion.

Services and how engagements are structured

Convertize splits its work into an audit phase and an optimization phase.

CRO audit — from 4,800

Optimization — from 12,300

The site also lists a Google Ads and Facebook Ads conversion audit and value proposition work as part of its CRO audit and user behavior analysis offering.

The engagement process

Convertize outlines a three-step start:

1. Speak with our CRO experts — the company says a real senior CRO expert calls you at your convenience.
2. We assess your situation — you describe your website and project, and help them understand your challenges.
3. We plan together — you schedule your website audit or CRO project and begin the work.

The entry point is a free CRO strategy call.

How to decide

• If you need a self-serve A/B testing tool: Convertize is not the vendor anymore. The platform was acquired by Glassbox, so evaluate Glassbox's product for that need.
• If you need done-for-you CRO work: Convertize's agency services are the relevant offering. Budget-wise, the site lists audits from 4,800 and optimization from 12,300 — treat these as starting figures, since scope drives the final number.
• If you are unsure which you need: the free strategy call is the low-commitment way to find out, and it also lets you confirm current pricing and scope directly, since those details can change.

One practical caution: because the platform and the agency are now separate businesses, don't assume a tool subscription and an agency engagement are connected. Confirm which entity you are contracting with before you commit.