What Is ADVA Soft and What Does the Company Offer?
Updated
ADVA Soft is a software company that builds mobile photo-editing apps for phones and tablets. Its two named products are TouchRetouch, a single-photo retouching app, and Batched, an app for editing a batch of photos at once. The company positions both as quick, intuitive tools for professional users and everyday creators, with features that run on both iOS and Android.
The two core apps
| App | What it is for | Best fit |
|---|---|---|
| TouchRetouch | Fixing and retouching individual photos: removing unwanted objects, glare, lines, and blemishes; background removal; face retouching; AI editing | One-off fixes where you want to clean up or improve a specific shot |
| Batched | Editing a batch of photos at once, such as pictures from a trip or a gathering | Applying the same edits across many photos without repeating the work |
The split is practical: TouchRetouch is for precision work on one image, while Batched is for volume. If you come back from a trip with dozens of similar shots, Batched is the intended entry point; if one photo has a stray object or a blink, TouchRetouch is.
What TouchRetouch can do
The site lists a broad set of editing solutions inside TouchRetouch, grouped roughly as follows:
- Object and clutter removal — remove unwanted objects and items, remove glare and light reflections, remove lines while keeping a realistic look, and a blemish remover for minor skin imperfections.
- AI-assisted edits — an AI photo editor that takes a text prompt describing a change; AI Expand to reformat, reframe, or extend a photo; Add Person to insert a person with matching light and perspective; Add Shadow to give objects realistic depth.
- People and portraits — Face Fix for expression mishaps like a blink, sneeze, or glance away; Face Retouch for smoothing skin.
- Restoration and enhancement — AI photo restoration for old family photos; a photo enhancer for brightness, clarity, and contrast; AI photo filters for one-tap mood changes.
- Composition and output — background remover, blur background, photo resizer for size and resolution, and a 360 photo editor for panoramic images.
Who the products are aimed at
ADVA Soft describes its mission as building reliable and intuitive mobile apps for both pros and everyday creators, and its tagline emphasizes saving time while keeping best moments. In practice that means the apps are designed around quick, guided actions on a phone or tablet rather than a desktop-style editing suite. The feature list reflects this: one-tap filters, automatic background removal, and prompt-based AI edits lower the skill floor, while tools like line removal, glare removal, and 360 editing cover more deliberate fixes.
How to decide whether it fits your needs
- Choose TouchRetouch if your main task is repairing or improving individual photos — removing an object, fixing a blink, restoring an old photo, or extending an image's frame.
- Choose Batched if you need consistent edits across a set of photos from an event or trip.
- Look elsewhere if you need desktop-class layered editing or work that the listed mobile features don't cover; the site presents these as phone and tablet apps.
The site does not publish pricing on the pages reviewed here, so check the App Store or Google Play listing for each app before committing. Both apps are described as available on iOS and Android.