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EnglishWhat Is arianegoodwin.com?
Updated
arianegoodwin.com is the personal site of Ariane Goodwin, Ph.D., an artist coach and educator whose work centers on helping artists write and speak about their art with confidence. If you are a visual artist or creator who struggles to describe your work—especially in an artist statement—the site is built for you. Its core promise, in the site's own words, is to help artists "own how they write and speak about their work so they can trust their path and own their value."
Who the site is for
The audience is artists and creators, with a stated focus on visual artists. The site positions itself around two things Goodwin describes as unique offerings:
- Writing the only book on artist statements
- Producing smARTist, described as the only art-career conference for visual artists
If you already have a clear, working artist statement and a settled art career, the material here is likely to feel introductory. If you are stuck on how to talk about your work, it addresses that directly.
What you'll find on the site
The main public content is the ArtLife & Creativity Reflections Blog, which mixes practical art-career advice with reflections on creativity and the artist's inner life. Representative posts include:
| Post | Topic |
|---|---|
| "Writing the Artist Statement in 2025! Time to Blow UP Some Resolutions" | Artist statements and goal-setting |
| "Are You Leaving Your Artist, Creative Insights Behind?" | Capturing creative ideas before they fade |
| "Artists... Can You Jumpstart Artistic Creativity?" | Restarting creative momentum (references chronotype) |
| "How Our Cultural Productivity Obsession Smothers Creativity" | Creativity vs. productivity culture |
The blog is the most concrete, freely readable layer of the site. Beyond it, the site references Goodwin's book on artist statements and the smARTist conference, which are the deeper resources her work is known for.
What the site claims about its approach
The through-line is that artists have a distinct role in society. In a testimonial featured on the site, Goodwin is quoted as saying she is "committed to artists because I believe artists have direct access to the collective unconscious where they help society evolve." Whether or not you share that framing, it explains the tone of the content: it treats writing about your art as an act of owning your value, not just a marketing task.
How to use it
- Start with the blog if you want free, immediately applicable reading—the artist statement post is the most directly practical entry point.
- Use the artist statement material if your goal is to produce or revise a statement.
- Look into the book and smARTist conference if you want structured, longer-form guidance.
Note that the site does not publish pricing or login details in the material available here, so treat the book and conference as paid or gated until you check the site directly.