What is Bazaarvoice and what does its UGC platform do?

Bazaarvoice is a user-generated content (UGC) platform for brands and retailers. According to its site, it collects, syndicates, and optimizes ratings, reviews, visual UGC, and review syndication in one place, with the stated goal of turning authentic customer content into measurable revenue. It is aimed at brands and retailers that want customer reviews and visual content to power product discovery, shopper trust, and ecommerce conversion.

Core capabilities

The platform's own description names four main functions:

• Ratings and reviews — collecting customer ratings and written reviews.
• Visual UGC — customer photos and videos.
• Review syndication — distributing reviews to retail partner sites.
• Content optimization — using that content to improve discovery and conversion.

The site frames the overall purpose as turning authentic customer content into measurable revenue, and says it is "the only platform that collects, syndicates, and optimizes UGC across retailers — all in one place."

Who it serves

Bazaarvoice targets brands and retailers. The site says it is "trusted by 13,000+ global brands and retailers to power ratings, reviews, and retail syndication." The stated outcomes for these customers are higher conversion, expanded retail syndication, and customer content that produces measurable revenue.

Scale signals

The site lists these figures:

What the customer examples show

The site's case examples illustrate how the platform is used in practice:

• Dole uses reviews to showcase new products, improve existing ones, and increase engagement with recipes on its website. Its products carry an average rating of 4.7 stars, and Dole credits ReviewSource with growing its review count by the thousands.
• Molton Brown reports a 54% lift in revenue per visitor and a 43% lift in conversion rate when customers engage with reviews.
• Gladiator gathers reviews from a select group of consumers to drive volume on retail partner sites; 93% of customers who received a sample submitted a review.
• Burt's Bees uses consumer content to drive retail channel sales, gather insights, and launch new products; within two weeks, 94% of sample recipients submitted a review, producing more than 300 reviews.

These examples point to two common uses: building review volume quickly (including through sampling programs) and syndicating reviews to retail partners so shoppers encounter them wherever they shop.

When it may be worth exploring

Bazaarvoice is relevant if you are a brand or retailer that wants to:

• Collect ratings, reviews, photos, and videos from customers.
• Syndicate that content to retail partner sites.
• Use customer content to support product launches and conversions.

The site provides a pricing page, but the supplied material does not state specific prices or package terms, so cost and access conditions should be confirmed directly with Bazaarvoice.