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EnglishWhat Is Bernard Marr's Website and What Does It Offer?
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BernardMarr.com is the official site of Bernard Marr & Co, described as an independent think tank and consulting organisation. It serves business leaders, decision-makers, and anyone interested in the intersection of business and technology — particularly strategy, big data, analytics, AI, performance management, and leadership. The site bundles Bernard Marr's writing, speaking, consulting, training, and research work into one hub, alongside articles, online courses, and books.
Who the site is for
The content is aimed at a professional audience rather than general consumers. Based on the site's own description and structure, the core audiences are:
- Executives and board members looking for advice on strategy, data, and AI adoption
- Managers working on performance management, KPIs, and metrics
- Professionals and learners who want to build AI, data, or strategy skills through courses and books
- Event organisers seeking a keynote speaker on business and technology topics
If you're a student looking for academic research or a developer seeking technical documentation, this isn't the primary focus — the material is oriented toward business application and leadership.
What the site offers
The site groups its work into several service areas, each with its own page:
| Area | What it covers |
|---|---|
| Influencer | Bernard Marr's social media presence at the intersection of business and technology |
| Keynote Speaker (Vortragsredner) | Speaking engagements, drawing on practical experience with companies and governments |
| Board Adviser | Advisory work with boards and executive teams |
| Consultant | Consulting services |
| Writer | Written content and publications |
| Trainer | Training services |
| Commentator | Media and commentary work |
Alongside these services, the site publishes recent articles on current technology and business topics. Examples visible on the site include "Can AI Really Blackmail Or Hack You?", "Is AI Really Leveling The Playing Field, Or Making Big Tech Even More Powerful?", and "The AI Skills Employers Actually Want In 2026." These are short, accessible pieces aimed at a business readership rather than technical specialists.
Online courses
The site lists three online courses, each with its own overview page:
- Data Strategy with Bernard Marr — described as covering how to use data for better business decisions, process improvements, and growth. This course shows a "Buy Now" option.
- Mastering Key Performance Indicators (KPIs) with Bernard Marr — an guide to performance management systems and KPIs. This one offers a "Start for Free" option.
- AI Strategy with Bernard Marr — focused on applied AI strategy and execution. This also offers "Start for Free."
Note the difference in access: the Data Strategy course presents a purchase path, while the KPI and AI Strategy courses present a free-start path. The site does not publish prices in the material available here, so check each course page for current terms before committing.
Books
Three books are featured, each linked to an ordering option:
- Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society — available to order from Amazon (UK)
- AI Strategy: Understand the power of AI and use it to gain a competitive advantage for your business
- Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business
The books mirror the course topics, so if you prefer self-paced reading over a structured course, they cover similar ground.
How to decide whether it's useful for you
- If you need a speaker or adviser for a corporate event or board-level initiative, the site's service pages are the starting point.
- If you want to build practical AI, data, or KPI skills, start with the course overviews — two of the three offer a free start, which lets you sample the material before deciding.
- If you just want to keep up with business-technology trends, the recent articles section is the lowest-commitment entry point.
- If you need deep technical implementation guidance, look elsewhere; this site is positioned around strategy and business application.
One practical caveat: the site's own description frames it as an independent think tank and consulting organisation, so treat the content as practitioner-oriented commentary and training rather than peer-reviewed research.