What Is BMW Motorcycles Dallas?

BMW Motorcycles Dallas is a BMW Motorrad dealership at 900 K Avenue, Plano, TX 75074, serving riders in Plano, Frisco, and the surrounding North Dallas area. It sells new and pre-owned BMW motorcycles, runs a certified service department, and stocks genuine BMW Motorrad parts, apparel, and accessories. If you are looking to buy, service, or outfit a BMW motorcycle in this part of Texas, this is the type of dealer the site describes.

What the dealership offers

The homepage organizes its business around four main areas:

• New BMW Motorrad inventory — current BMW motorcycles, listed under a dedicated BMW Motorrad inventory section.
• Pre-owned inventory — used bikes, plus a separate path to consign a bike or value your trade.
• Certified service — a service department with online scheduling, described as certified BMW motorcycle service for Plano riders.
• Genuine parts and accessories — a parts department with a parts request form and a shop for BMW parts and accessories.

Beyond the core four, the site also lists law enforcement units, financing, a showroom, and a "Quick Quote" tool for pricing inquiries.

Location, hours, and contact

The site positions itself as serving Plano riders specifically, with Frisco, TX named as a nearby market. If you are coming from Frisco or elsewhere in North Dallas, the Plano address is the relevant destination.

Current promotion on apparel and accessories

The site lists an offer valid 07/15/2026 through 10/31/2026 for customers who purchase a new BMW motorcycle from a participating authorized BMW Motorrad dealer during the promotion period:

• 20% off eligible BMW Motorrad Original Riders/Casual Gear when you spend at least $750, up to a $3,000 qualifying purchase amount, for a maximum discount of $600.
• 10% off eligible BMW Motorrad Original Accessories when you spend at least $750, up to a $3,000 qualifying purchase amount, for a maximum discount of $300.

Conditions that matter before you plan around this:

• Apparel and eligible accessories must be purchased at the time of the new motorcycle retail purchase. Purchases made afterward do not qualify.
• Excluded items include taxes, fees, shipping, installation charges, side cases, top cases, non-BMW Motorrad products, and anything not classified as eligible BMW Motorrad Original Apparel.
• Used, pre-owned, demo, or previously titled motorcycles are not eligible unless approved in writing by BMW Motorrad.
• The offer is non-transferable, has no cash value, cannot be applied retroactively, and cannot be combined with other discounts or promotions unless BMW Motorrad expressly permits it.
• Dealer participation may vary, and the limit is one accessory discount per eligible new motorcycle purchase.

The site advises confirming offer availability and which apparel and accessories qualify, so treat the terms above as the starting point for a conversation with the dealership rather than a guaranteed discount.

Other tools on the site

If you are evaluating a purchase or a trade, these pages are worth knowing about:

• Value Your Trade and Consign Bikes — for riders selling or trading in.
• Schedule a Test Ride — to book time on a specific bike.
• Quick Quote — to request pricing on inventory.
• Parts Requests — to order parts without visiting in person.
• Schedule Service — to book service department time.
• BMW Unmatched Perks, BMW Motorrad OEM Promotions, and Specials — current programs and offers.
• Blog, Event Calendar, and Testimonials — background on the dealership and its customers.

Who this dealership is for

This site is aimed at riders in Plano, Frisco, and North Dallas who want an authorized BMW Motorrad sales and service point rather than an independent shop. It fits three common situations: shopping new or pre-owned BMW motorcycles, keeping an existing BMW motorcycle serviced with genuine parts, and buying BMW riding gear or accessories — particularly if you are buying a new bike during the current promotion window and want the apparel discount applied at the same time.