What Is Constant Contact and What Can You Do With It?

Updated

Constant Contact is a digital and email marketing platform for businesses. You use it to create email marketing and online marketing campaigns aimed at meeting your business goals. It fits teams that want one tool for building and sending campaigns rather than stitching together separate email and online marketing services. The site advertises a free trial as the way to get started; pricing details are listed on its pricing page, so check that page for current plan costs and terms.

Core Uses

The platform is positioned around two connected jobs:

  • Email marketing — creating and sending email campaigns to your audience.
  • Online marketing campaigns — running broader digital marketing efforts alongside your email activity.

The stated purpose is to help you meet business goals, which means the tool is meant to support outcomes like staying in touch with customers, promoting offers, and coordinating marketing across channels — not just to send one-off emails.

Who It Fits

Constant Contact is a reasonable fit if you:

  • Run a small or growing business and need email marketing plus related online marketing in one place.
  • Want to start with a trial before committing to a paid plan.
  • Prefer a platform explicitly framed around business goals rather than a developer-focused email API.

It may be a weaker fit if you only need transactional email infrastructure, or if you require deep customization that a general marketing platform does not offer.

How to Get Started

  1. Go to constantcontact.com and review what the platform covers.
  2. Open the pricing page (linked as "Pricing" on the site) to see current plans and what each includes. The site does not publish plan prices in the material reviewed here, so confirm costs there rather than assuming any tier is free.
  3. Start the free trial advertised on the site to test campaign creation and sending before paying.
  4. Build a first campaign — an email campaign is the most direct way to evaluate whether the workflow suits your team.
  5. Verify results by checking that your campaign sends and reaches your test audience as expected.

Common Pitfalls

  • Assuming the free trial equals free ongoing use. The trial is a starting point; ongoing use depends on the pricing page terms.
  • Skipping the pricing check. Plan limits and features vary, so match the plan to your list size and campaign volume before committing.
  • Treating it as only an email tool. The platform also covers online marketing campaigns, so evaluate whether you will use those features before paying for them.

Bottom Line

Constant Contact is a digital and email marketing platform built for creating email and online marketing campaigns that support business goals. If that matches your needs, review the pricing page for current terms and use the free trial to test the campaign workflow before deciding.