What is Convertize and what does the company do?

Updated

Convertize is a conversion rate optimization (CRO) agency that combines analytics with consumer psychology to help businesses turn more visitors into customers. It is aimed at companies that already have traffic but struggle to convert it into revenue, and its stated objective is to grow revenue without increasing ad spend. The agency works with businesses across Europe and the US, and its approach is documented in the book Smart Persuasion by Philippe Aimé and Jochen Grünbeck, both listed as CRO experts on the site.

What Convertize actually offers

The site describes two main service tiers plus a free introductory call.

CRO Audit (from 4,800)

  • Conversion Audit — full website audits that flag usability and content issues and propose concrete fixes.
  • PPC Audit — top-to-bottom reviews of paid Google and social media ads.
  • User-behaviour Analysis — implementing heat maps and session recording tools to study how users behave.
  • On-site Surveys — deploying survey tools to gather practical insights directly from users.

Optimization (from 12,300)

  • Value Proposition — helping businesses define a unique, specific and urgent proposition.
  • SaaS onboarding and related conversion work (listed alongside the value proposition service).
  • Google Ads & Facebook Ads conversion audit as part of the broader optimization scope.

Prices shown are starting figures from the site; the final cost depends on the scope of your project and is not published.

How the process works

The site outlines a three-step start:

  1. Speak with a CRO expert — a senior CRO expert calls at your convenience.
  2. Assess your situation — you describe your website and project so they understand your challenges.
  3. Plan together — you schedule a website audit or CRO project and begin.

The entry point is a free CRO strategy call, which is how the agency qualifies whether an audit or a full project fits your needs.

What makes the approach distinctive

Convertize frames CRO around Smart Persuasion — an integrated method drawing on psychology and behavioural economics. The site says it applies research on attention, association and memory to make clients more persuasive. In practice this means:

  • Structuring websites for cognitive ease.
  • Shaping user experience to reduce cognitive friction and ambiguity.
  • Using neuromarketing effects to increase conversions.
  • Using analytics to identify when and where decisions happen, then optimizing content to reduce cognitive load.

The stated goal is to align selling proposition, landing pages and ad copy with what customers actually expect — fixing friction points rather than simply driving more traffic.

Who it is for

Convertize suits businesses that:

  • Already have traffic but are not converting it into revenue.
  • Want to improve conversion rates without raising ad spend.
  • Are open to a psychology- and analytics-driven approach rather than pure A/B testing tactics.
  • Operate in Europe or the US, where the agency says it works.

If you are looking for a self-serve tool, note that the Convertize A/B testing platform has been acquired by Glassbox — the current business is the CRO agency service, not the standalone testing product.

What to check before engaging

  • Budget: audits start from 4,800 and optimization from 12,300, so this is an agency engagement, not a low-cost tool.
  • Scope: confirm whether you need an audit (diagnosis) or a full optimization project (implementation).
  • Fit: the free strategy call is the fastest way to test whether their method matches your situation.

To start, book the free CRO strategy call and come prepared to describe your website, traffic sources and the specific conversion problem you want solved.