What Is Copyhackers and What Does It Offer?
Copyhackers is a copywriting training and messaging consultancy founded around the work of Joanna Wiebe. It offers corporate training, brand voice and messaging workshops, copywriting courses, and a resource library. It is aimed at two audiences: teams that need to fix how their product is positioned and messaged, and individual copywriters who want to get better at conversion copywriting.
The site describes Copyhackers as having "pioneered conversion copywriting" and says it has trained nearly 10,000 copywriters since 2011. If you are deciding whether to engage with it, the practical question is which of its two tracks fits you: corporate messaging work or self-serve copywriting education.
What Copyhackers actually does
The homepage frames the core problem as difficult messaging rather than generic "content." Its stated specialties are:
- Positioning & differentiation — finding what actually makes a brand different
- Narrative architecture — structuring the story that carries that difference
- Messaging in a time of AI — the site takes an explicit stance against "AI slop," positioning human-crafted messaging as the alternative
The pitch is that messaging is "a team sport," not just a copywriter's job. That is why the workshop offering is directed at whole teams rather than only the people writing copy.
Corporate training and workshops
For companies, Copyhackers runs brand voice and messaging workshops for the entire team. The stated target is "challenger brands and the next category leader" — companies trying to differentiate rather than compete on features alone.
The site says it works across categories that are often considered dull: accounting software, VPNs, ERPs, factory analytics, AI token management, insurance, and more accounting software. It also mentions baseball teams and luxury skincare brands. The through-line it claims is respect for businesses "solving real problems for real markets."
The entry point for this track is a short discovery call or consult, where you discuss objectives before any engagement. There is no published price for the corporate work on the page — pricing is handled through that conversation.
Courses, books, and resources
For individuals, Copyhackers maintains a resource library that the site organizes into roughly these areas:
| Category | What it includes |
|---|---|
| Core resources | AI prompts, Jo's writing books, blog |
| Services | Advanced resources, pricing page |
| GPT tools | Copy editing GPT, SOPs & tutorials |
| Workshops | Video tutorials |
| Tutorials | Copywriting basics, advanced copywriting, strategic conversion copywriting |
| Career | Succeeding as a freelance copywriter |
There is also a Money Words newsletter and a book by Joanna Wiebe available for pre-order.
One concrete pricing signal appears on the page: a checkout link offering something "for $5." The page does not specify what that $5 item covers, so treat it as a low-cost entry product rather than a full course price. Everything else — courses, workshops, corporate engagements — requires checking the relevant page or booking a call.
Who it is for — and who it is not for
It fits you if:
- You lead marketing at a B2B or disruptive B2C company and your team is confused about what to say
- You want messaging work done with the whole team, not handed off to one writer
- You are a copywriter specifically interested in conversion copywriting as a discipline
- You want a human-crafted alternative to AI-generated copy
It probably does not fit you if:
- You want a cheap, self-paced intro to writing in general — the resource library is deep but oriented toward conversion and strategy
- You need a fixed public price list before talking to anyone; the corporate track starts with a discovery call
- You are looking for general content marketing or SEO training rather than messaging and conversion
How to start
- If you are a company: book a discovery call or consult through the site to discuss objectives. Expect the conversation to center on positioning, differentiation, and team-wide messaging.
- If you are an individual: browse the resource library — start with the copywriting basics tutorials, then move to strategic conversion copywriting. The Money Words newsletter is the low-commitment way to sample the approach.
- If you want to test the waters cheaply: the $5 checkout offer is the lowest-friction entry point mentioned on the page, though confirm what it includes before buying.
The site's own summary of its value proposition is the clearest filter: "Find what actually makes you different. Then: say it like you mean it." If that is the problem you have, Copyhackers is built for it. If your problem is volume of content or technical SEO, it is not the tool.