What Is Critical Mention by Onclusive?

Updated

Critical Mention by Onclusive is a media monitoring and earned media management platform. It tracks coverage across TV, radio, online news, podcasts, and social media, and bundles that monitoring with a media contact database, licensed content, analytics, and reporting tools. It is aimed at PR, communications, and brand teams that need to find coverage quickly, measure its value, and share results with stakeholders.

What the platform covers

The site describes it as a "fast, reliable earned media suite" with monitoring across these channels:

  • Broadcast monitoring — TV and radio
  • Online news tracking
  • Social media listening and monitoring
  • Podcast monitoring
  • Licensed content
  • Media contact database
  • GEO analytics and AP Planner
  • API access

The stated goal is to manage the "entire earned media lifecycle" in one place, rather than stitching together separate tools for monitoring, contacts, and reporting.

Core capabilities

According to the product page, the main workflow features are:

Capability What it does
Search Returns results within 60 seconds, with real-time notifications
Custom reports Builds charts and graphs for reporting
Instant sharing One-click sharing to keep stakeholders updated
Analytics Sentiment and trend identification via density maps and word clouds

The platform is described as built on modern, cloud technology, with real-time alerts and in-depth analytics.

Who it's for

The customer quotes on the site come from financial services (RBC Capital Markets), agencies (Weber Shandwick), higher education (Wichita State University), and nonprofits (Shriners Hospital for Children). That suggests the typical user is a communications or PR professional who needs to:

  • Find and preview broadcast or online segments
  • Share clips or links with clients and internal teams
  • Pull coverage into executive summaries and reports

One quoted user notes the ability to share a link that can be viewed without a login — useful when sending coverage to people outside the platform.

Practical considerations before you decide

  • Pricing is not published on the pages reviewed here. The site has a pricing page, but no rates or plan details appear in the available content, so you'll need to request a quote or demo.
  • Login is required for the platform itself. The site shows a Login link and a "Let's Talk" / demo path, so access is gated.
  • Channel coverage is broad but specific. If your priority is, say, podcast monitoring or a particular regional broadcast market, confirm coverage depth during a demo rather than assuming.
  • The contact database is a separate selling point. If you mainly need media contacts rather than monitoring, evaluate that component on its own merits.

How to evaluate it

  1. Book a demo through the site's "Let's Talk" or "See it in Action" path.
  2. Bring a real search query — a brand name, campaign term, or executive name — and check result speed and relevance.
  3. Test the sharing flow, especially the no-login link, against how your stakeholders actually consume coverage.
  4. Ask specifically about pricing, contract terms, and which channels are included at your tier.
  5. Compare against whatever you use today; one quoted customer describes moving from TVEyes to Snapstream before choosing Critical Mention, so switching costs and migration are worth raising early.