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EnglishWhat Is dlvr.it and What Does It Do?
Updated
dlvr.it is a social media auto-posting and scheduling tool. It connects a content source—such as an RSS feed, an Instagram profile, a Facebook Page, or a TikTok account—to your social accounts and automatically shares new posts to those accounts. It is aimed at marketers and content creators who want to publish once and distribute everywhere without manually re-posting on each platform.
How dlvr.it works
The core mechanism is a simple input-to-output pipeline:
- Connect an input. This is where content originates: an RSS feed, an Instagram profile, a Facebook Page, or a TikTok account.
- Choose what to share. Select the content types dlvr.it should auto-share: photos, links, or videos.
- Connect your social accounts as outputs. These are the destinations where content gets published.
After that setup, when a new post appears on the input, dlvr.it automatically shares it to the connected outputs. The site describes this as putting your social media "on autopilot."
What content types it handles
dlvr.it supports several media formats, each with a slightly different behavior:
| Content type | What dlvr.it does |
|---|---|
| Photos | Auto-resized and formatted for each platform |
| Reels & Shorts | Native video uploads to maximize organic reach |
| Links | Instantly shares breaking news and blog posts |
| Videos | Repurposes video content across social channels |
| Carousels | Distributes multi-image posts |
Where it publishes
dlvr.it states it supports 21 social platforms, including Facebook, Twitter/X, LinkedIn, Pinterest, TikTok, Instagram, Threads, Bluesky, and Google Business Profile. The site also reports scale figures—1.5 million social channels managed and 5 million posts processed daily—which indicate it is used for high-volume publishing rather than occasional posting.
Who it is for
The tool is positioned for marketers and content creators who need a consistent presence across many channels. Typical situations where it fits:
- You run a blog or news site with an RSS feed and want each new article shared automatically to multiple networks.
- You manage several brand accounts and want to cross-post from one source profile or Page.
- You repurpose video content and want it distributed to Reels, Shorts, and other video surfaces without uploading manually each time.
If you only post to one or two accounts occasionally, the automation setup may be more overhead than value. The fit is strongest when content is published regularly and needs to reach many destinations.
What to check before signing up
- Platform coverage: Confirm the specific networks you use are among the 21 supported, especially if you rely on a niche platform.
- Input compatibility: Verify your content source (RSS, Instagram, Facebook, TikTok) is a supported input type.
- Pricing and plan limits: dlvr.it has a pricing page; review plan details for the number of social channels and posting volume you need, since the site's scale figures suggest tiered capacity.
- Formatting behavior: Automatic resizing and formatting is convenient but worth testing on your key platforms to confirm output quality meets your standards.
The fastest way to evaluate it is to connect one input and one or two outputs, publish a test post, and check how it appears on each destination before rolling it out across all channels.