What Is Emerald Strategies?

Updated

Emerald Strategies is a boutique web management consulting practice that helps organizations improve how they communicate online and offline. According to its website, the firm focuses on digital strategy, knowledge management, and content strategy, with the stated goal of helping clients "surface and polish your gems"—that is, find and strengthen the parts of their web presence that already work, then build on them.

If your organization has a website that feels harder to manage than it should be, or you can't easily tell whether it's performing well, Emerald Strategies is the kind of consultancy you'd contact for an outside assessment, targeted fixes, and team training.

What Emerald Strategies actually offers

The site lists five lines of service:

  • Web Governance & Audits — reviewing the rules, roles, and processes behind your web publishing operation
  • Usability — testing how easily people can find and use what you publish
  • Training — building your team's skills in writing for the web, message development, and managing a website or knowledge base
  • Content Strategy — message-driven content, information architecture, and visual design that reflects your strategy
  • Project Management — end-to-end management of web projects

The practice describes itself as combining online and offline communications expertise, with a focus on audience and internal communications.

How the work typically starts: the web scorecard

The site is explicit about where it recommends beginning: a web scorecard. Rather than jumping straight into a redesign, Emerald Strategies benchmarks your site against best content practices, how easy you make it for users to find what they're looking for, and what feedback mechanisms you provide.

From there, the site describes a progression:

  1. Web scorecard — a benchmark against best practices for governing, core, and enabling processes
  2. Targeted usability tests — measuring what actually works for users
  3. Team training — building internal capacity so improvements stick
  4. Content and marketing updates — refreshing what your site says and how it says it

For larger organizations with more complex sites, the site notes that the next step is often a web audit, which reviews the entire web governance system rather than just the content layer.

Who this is for

Based on the site's own description, Emerald Strategies is aimed at organizations that:

  • Manage a substantial web publishing operation as part of their communications work
  • Suspect something is "not quite right" with their site but can't pinpoint what
  • Want to build internal team capacity rather than outsource everything permanently
  • Need both online and offline communications to work together

The site specifically mentions enterprise organizations with complex websites as candidates for the fuller web audit.

What the site does not say

The website does not publish pricing, package tiers, or a client list, and it does not describe specific tools or platforms it works with. If you're evaluating whether to engage them, those are questions to raise directly through the inquiry form the site mentions.

The bottom line

Emerald Strategies is a small, specialized consultancy rather than a large agency or a software product. Its pitch is measurement-first: benchmark your site, test it with real users, train your team, then improve content and structure. If you want a diagnostic starting point before committing to a rebuild, the web scorecard is the entry point the firm itself recommends.