What is ExifRemove and what does it do?

ExifRemove is a browser-based tool that strips hidden metadata from JPEG photos without uploading them anywhere. It removes EXIF data (including GPS location, camera and lens details, date/time, and serial numbers), plus XMP, IPTC, comments, embedded thumbnails, color profiles, and other application metadata. It's useful if you want to share photos without revealing where or how they were taken, and it fits both single-photo and batch workflows.

What it removes

According to the site, the cleaner targets everything a JPEG can carry beyond the visible image:

• EXIF — GPS coordinates, camera and lens model, date and time, serial number
• XMP and IPTC — editing and descriptive metadata
• Comments and embedded thumbnails
• Color profiles
• Other application metadata
• Any data after the JPEG end marker

Essential JPEG image and color-decoding information stays intact, and the site says the output is scanned again before it becomes available to download.

How it works

The processing runs entirely in your browser. The site states that photos and their metadata are never uploaded, and that there are no ads, analytics, or third-party scripts. File data stays in the tab until you clear it or close it.

The workflow is three steps:

1. Choose your photos — drop in JPEGs from your phone or computer; they stay on your device.
2. Remove hidden details — the tool cleans embedded metadata.
3. Download and share — save a cleaned copy or get the whole batch as a ZIP.

Your originals are left unchanged, so you keep the untouched files and download cleaned copies separately.

Limits and requirements

If JavaScript is disabled, the page won't clean photos and asks you to enable it and reload.

The rotation option, and why it matters

There's a toggle called "Keep photos the right way up." Its behavior changes what happens to your files:

• On: photos with EXIF rotation or mirroring are re-saved at high JPEG quality to preserve orientation. This can slightly change quality and file size.
• Off: rotation metadata is removed without rotating the pixels, so some photos may appear sideways or mirrored.

Because removing a color profile can also affect colors, the site recommends checking the cleaned preview before downloading.

What it does not do

The site's own FAQ notes that cleaning metadata does not necessarily make a photo anonymous. Removing embedded data reduces what a file reveals, but it doesn't guarantee anonymity on its own.

When to use it

ExifRemove is a reasonable choice if you want to:

• Share JPEGs publicly without exposing GPS location or device details
• Clean several photos at once and download them individually or as a ZIP
• Avoid uploading personal photos to a server

It's not a fit if you need to process formats other than JPEG, or if you want to keep original rotation metadata while also removing location data — those goals conflict, and you'll have to choose which matters more.