What is Fáilte Ireland and what does failteireland.ie offer?

Fáilte Ireland is the organisation that supports a competitive tourism sector in Ireland, helps tourism businesses grow, and develops destinations that benefit communities. Its website, failteireland.ie, is a support platform for tourism businesses and industry professionals, not a consumer booking site. If you run or work in an Irish tourism business, or you're involved in developing a destination, this is where you find funding, training, expert advice, toolkits, and research to help you grow.

Who the site is for

The platform is built around tourism businesses and the people who run them, plus the wider destination and community ecosystem. It is not aimed at visitors planning a trip. The homepage frames everything as "Support to help your tourism business grow," and organises that support in several ways:

• By Support Type — funding, training, expert advice, and toolkits
• By Sector — support tailored to different parts of the tourism industry
• By Goal — support curated around what you're trying to achieve

What you can actually do on the site

The support is grouped by the outcome you're after, which makes it easier to find the right starting point. The main goal-based pathways are:

Alongside these, the site offers specific programmes and campaigns, for example:

• Find Yourself on a Short Break — campaign toolkits, imagery, and promotional assets to help you showcase your business and attract more short-break bookings across Ireland.
• F&B 360° — tailored supports to build commercial resilience in food and beverage, including one-to-one support, a customised roadmap, clinics for specific challenges, and expert masterclasses. You can express interest.
• Climate Action Programme — expert guidance, practical tools, and a tailored sustainability action plan to improve cost efficiency, reduce emissions, and future-proof your business. You can apply.

Research and insights

A significant part of the site is data and analysis to help you plan with confidence. Examples of published material include:

• Business of Tourism Report 2026 — key tourism data, trends, and business opportunities from 2025 performance (July 2026, 5 min read)
• Irish Tourism Quarterly Economic Update March 2026 — benchmark your business with 2025 tourism data and plan for 2026 (March 2026, 4 min read)
• Summer travel in 2025: what visitor choices mean for your business — insights to plan value, experiences, and off-peak demand (November 2025, 22 min read)
• Decoding Gen Z on the Move — Gen Z insights to shape experiences, content, and offers (September 2025, 5 min read)

There are also case studies showing how Irish tourism businesses have improved performance, such as how Alive Outside adventure centre transformed its outdoor business with digital, and a career story from hospitality training to the Guinness Storehouse.

How to decide if it's relevant to you

Use these questions to work out whether the site is worth your time:

• Do you operate a tourism business in Ireland? If yes, the funding, training, and advice pathways are directly relevant.
• Are you trying to grow, compete, or upskill? The goal-based navigation maps to those needs.
• Do you need market data to plan? The research and insights section gives you tourism data, economic analysis, and visitor insights.
• Are you a visitor looking to book a trip? This is not the right site — it's an industry support platform, not a booking service.

If you're in the first three categories, start from the goal that matches your situation and follow the relevant support type. If you're a visitor, look elsewhere for trip planning.