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EnglishWhat Is Felt Marketing and Who Is It For?
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Felt Marketing (feltmarketing.com) is a marketing services company that positions itself specifically for manufacturers. Its core promise is “Less marketing. MORE SALES.” — the idea being that instead of piling on more channels and campaigns, manufacturers should “retrofit” the marketing system they already have: keep what works, drop what doesn’t, and add only what’s needed to make sales easier. It is best suited to manufacturing businesses that already sell through established channels but find their marketing slow, hard to measure, or expensive.
What Felt Marketing actually offers
Felt describes its approach as a “Marketing Retrofit™” — a system-level adjustment rather than a from-scratch rebuild. The site frames the problem in three parts:
- Playing catch-up: yesterday’s marketing isn’t keeping pace; today’s should adapt to put you in the lead.
- Missing the mark: yesterday’s marketing isn’t easy to gauge; today’s should use straightforward metrics.
- Throwing good money after bad: yesterday’s marketing doesn’t come cheap; today’s should be worth every penny.
In practice, the services visible on the site span brand and demand work: rebranding and renaming, advertising campaigns, social media presence, HR recruiting support, customer messaging, content marketing, and trade show spend strategy. The company also publishes guidance aimed at manufacturers, such as how to get returns on trade show spend and why technical competency alone doesn’t create conversations with buyers.
Who it is for
The clearest fit is a manufacturer with an internal marketing function or at least a marketing owner — someone who wants outside creative and strategic help rather than a fully outsourced agency. The site’s testimonials point to this pattern:
- PABCO Building Products / PABCO Gypsum & Paper: a VP describes hiring Felt to assist an internal department with marketing tools, ad campaigns, social media, recruiting, and customer messaging.
- Aurora Boardworks: a 50-year-old manufacturing business that used Felt to rename and rebrand, with the president noting the launch “went off without a hitch.”
- KATZ Brand (Gary Katz): a long-term relationship covering a DVD series concept and a rebrand of the Katz Roadshow.
If you are a manufacturer with a recognizable brand, an existing sales motion, and a marketing effort that feels fragmented or hard to justify, you are in the target profile. If you are a startup or a non-manufacturing business, the manufacturer-specific framing and case examples are less directly relevant.
How to decide whether to engage them
Use the same dimensions the site itself uses to judge marketing:
| Question | What to look for |
|---|---|
| Is your current marketing slow to adapt? | Whether you need campaign and content support versus a full strategy reset |
| Can you measure results today? | Whether you need straightforward metrics built into existing activity |
| Is spend hard to justify? | Whether trade show, advertising, or social budgets need reallocation |
| Do you have internal marketing capacity? | Felt’s model appears to augment an internal team, not replace it |
| Is brand or messaging the bottleneck? | Rebranding and customer messaging are explicit service areas |
A practical next step is to review the case examples on the site and compare them to your own situation — a building-products manufacturer with an internal team, or a long-established business facing a rebrand, will find the closest parallels. Pricing is not published on the pages reviewed; the site links to a subscription page, so commercial terms need to be confirmed directly with Felt rather than assumed.