What Is FiT Publishing?
Updated
FiT Publishing is a book publisher focused on sport-related topics, and as of late 2025 it operates as an imprint under West Virginia University Press. Its site is mainly a catalog and news hub for its titles rather than a general bookstore, so it's most useful if you're looking for sport-focused academic or professional books and want to know who publishes them and how to order.
What the site covers
The catalog is organized around a small set of subject areas:
- Coaching & Counseling
- Sport and Cultural Studies
- Sport, Exercise & Performance Psychology
- Sport Management
- Sport Pedagogy
There is also a Backlist Clearance section for discounted older titles, plus Deals and Promotions. A Featured Books section highlights selected titles on the homepage, and a search form lets you look up specific books.
Ownership and publishing changes
Two announcements on the site explain the current structure:
| Date | Change |
|---|---|
| November 26, 2025 | FiT Publishing became an imprint under West Virginia University Press |
| August 6, 2025 | IJSF and SMQ are now published by Sage |
The November announcement notes that FiT joined West Virginia University Press to carry on the legacy of founders Andy Ostrow and Bill Alsop. If you're citing FiT as a publisher, the imprint relationship is worth knowing, since new titles may carry the WVU Press connection.
How ordering works now
A policy update on the site states that, as of April 27, 2026, FiT Publishing no longer accepts purchase orders or returns directly. Instead:
- Purchase orders and returns go through its warehouse, the Chicago Distribution Center — by phone at (800) 621-2736 or email at [email protected].
- New customers of the Chicago Distribution Center need to email [email protected] to set up a purchasing account.
- Out-of-stock titles are being reprinted and restocked; for a status update, email [email protected].
So if you're trying to buy a title or send one back, start with the Chicago Distribution Center rather than FiT directly.
Who this is for
FiT Publishing is relevant if you are:
- A student, instructor, or researcher in coaching, sport management, sport psychology, or sport pedagogy looking for subject-specific books.
- A librarian or bookstore buyer who needs to know the current ordering channel and imprint status.
- Someone tracking where journals like IJSF and SMQ are now published.
If you just want general-interest sports books, the catalog's academic and professional focus means it likely won't be your first stop.