What Is FiT Publishing?

Updated

FiT Publishing is a book publisher focused on sport-related topics, and as of late 2025 it operates as an imprint under West Virginia University Press. Its site is mainly a catalog and news hub for its titles rather than a general bookstore, so it's most useful if you're looking for sport-focused academic or professional books and want to know who publishes them and how to order.

What the site covers

The catalog is organized around a small set of subject areas:

  • Coaching & Counseling
  • Sport and Cultural Studies
  • Sport, Exercise & Performance Psychology
  • Sport Management
  • Sport Pedagogy

There is also a Backlist Clearance section for discounted older titles, plus Deals and Promotions. A Featured Books section highlights selected titles on the homepage, and a search form lets you look up specific books.

Ownership and publishing changes

Two announcements on the site explain the current structure:

Date Change
November 26, 2025 FiT Publishing became an imprint under West Virginia University Press
August 6, 2025 IJSF and SMQ are now published by Sage

The November announcement notes that FiT joined West Virginia University Press to carry on the legacy of founders Andy Ostrow and Bill Alsop. If you're citing FiT as a publisher, the imprint relationship is worth knowing, since new titles may carry the WVU Press connection.

How ordering works now

A policy update on the site states that, as of April 27, 2026, FiT Publishing no longer accepts purchase orders or returns directly. Instead:

  • Purchase orders and returns go through its warehouse, the Chicago Distribution Center — by phone at (800) 621-2736 or email at [email protected].
  • New customers of the Chicago Distribution Center need to email [email protected] to set up a purchasing account.
  • Out-of-stock titles are being reprinted and restocked; for a status update, email [email protected].

So if you're trying to buy a title or send one back, start with the Chicago Distribution Center rather than FiT directly.

Who this is for

FiT Publishing is relevant if you are:

  • A student, instructor, or researcher in coaching, sport management, sport psychology, or sport pedagogy looking for subject-specific books.
  • A librarian or bookstore buyer who needs to know the current ordering channel and imprint status.
  • Someone tracking where journals like IJSF and SMQ are now published.

If you just want general-interest sports books, the catalog's academic and professional focus means it likely won't be your first stop.