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EnglishWhat Is Gallup and What Does the Gallup Website Offer?
Updated
Gallup is a research and advisory organization that combines global polling with workplace consulting. Its website, gallup.com, serves two audiences at once: organizations looking for advisory services and analytics, and readers who want access to Gallup's global survey data and reports. If you are trying to understand public opinion trends, workplace metrics, or want to know what Gallup actually sells versus what it publishes for free, the site organizes both.
What Gallup does
Gallup describes itself as going "beyond management consulting," positioning its work around understanding the human experience to help clients and the communities they serve. In practice, that means two connected lines of work:
- Global analytics and polling — ongoing measurement of attitudes and behaviors across countries, covering topics like wellbeing, elections, leadership approval, and economic sentiment.
- Workplace advisory services — consulting for organizations on employee engagement, culture, retention, leadership, and increasingly AI adoption at work.
The polling side feeds the advisory side: Gallup's client work draws on the same research base it publishes publicly.
What the website offers
The homepage is organized around a few recurring content types.
Trending Insights
Short articles summarizing recent findings. Examples currently featured include:
- Americans' confidence in food safety dropping to a new low
- Cooling support for businesses taking public stances
- Uneven distribution of AI benefits at work
- A record-low 31% saying college education is "very important"
- The U.S. Supreme Court beginning its term with historically low ratings
These are quick reads aimed at a general audience.
Global Indicators
A set of tracked measures that Gallup frames as "measuring progress on what matters most to workplaces and societies." The indicator list includes:
| Category | Indicators |
|---|---|
| Workplace | Employee Engagement, Artificial Intelligence, Hybrid Work, Employee Retention & Attraction, Employee Wellbeing, Organizational Culture |
| Leadership | Leadership & Management, Leadership Approval & Trust in Institutions |
| Economic & social | Economic Performance & Financial Security, Life Evaluation Index, Emotional Wellbeing |
Each indicator functions as a recurring data series rather than a one-off article.
Reports
Longer-form research, including the State of the World's Emotional Health 2026 report. That report draws on data from 97 countries and examines how social media use relates to emotional experiences, plus how people report feeling amid prolonged crisis. Gallup notes a counterintuitive finding: social media matters less to wellbeing than people assume, and not in the ways they might expect.
Other featured research covers workplace AI's effect on culture — with 24% of employees saying their culture improved and 25% saying it worsened — and political attitudes such as Israeli and Palestinian support for a two-state solution.
Who it's for
- Organizations evaluating Gallup for advisory work on engagement, culture, or AI implementation.
- Researchers, journalists, and analysts who need citable global survey data and trend reporting.
- General readers interested in public opinion and wellbeing trends.
What to know before using the site
The site signals a subscription option, so some reports and data are likely gated, while trending articles and indicator summaries appear accessible. Pricing for advisory services is not published on the pages reviewed, so treat service costs as something to inquire about directly rather than assume. If you only need headline findings, the insights and indicator sections are the fastest entry point; if you need the underlying country-level data, expect to go through the report or subscription path.