What is Go European?

Go European (goeuropean.org) is a community-driven directory for discovering and buying European products and services. It organizes listings by country and category, and each entry explains what the product does, which non-European alternative it can replace, and links to the vendor's own website. It is most useful if you want to shift some of your software, media, or day-to-day tooling spending toward European providers and want a starting point rather than a ranking site.

How the directory is structured

Each listing follows a consistent format, which makes it easy to scan and compare:

• Country — shown with a flag, e.g. Austria 🇦🇹, France 🇫🇷, Spain 🇪🇸
• Description — what the product or service actually does
• Category and subcategory — e.g. Business & Productivity Software → Accounting & ERP Software
• Replaces — the well-known non-European product it is positioned as an alternative to
• Links — "More details" and "Visit website" to go to the vendor directly

The homepage frames the project as a place to "discover European products and services," built on personal recommendations rather than paid placement.

Examples of what you'll find

The listings span very different kinds of tools, which shows the range of the directory:

A few details worth noting from the listings themselves:

• Contaro is bookkeeping and invoicing software for freelancers, sole proprietors, and small teams. It connects offers, invoices, payment tracking, receipts, income, expenses, time tracking, and exports for tax advisers, and uses AI to extract receipt data for user review.
• Enreach for Service Providers is a cloud business phone system aimed at service providers, MSPs, integrators, and resellers, with white-labelling, APIs, and integration with Microsoft Teams, WhatsApp, and CRM/ERP systems.
• Lignina is a social reading platform for building a personal library, keeping a reading log, writing reviews, and connecting with readers of similar taste.
• Cartes.app is described as free, open-source, hosted in France, and privacy-respecting, covering search, shops, tourism, street photos, and routes for walking, cycling, bus, train, car-sharing, and ferry — starting with mainland France and expanding across Europe.

How to use it to make a decision

1. Start from the tool you already use. The "Replaces" field is the fastest filter — find the product you want to move away from, then look at what the directory offers instead.
2. Check the country and category. This tells you the vendor's base and the rough functional area, which matters if you have data-residency or language preferences.
3. Read the description for fit, not just category. Two products in the same subcategory can serve very different users (a freelancer's bookkeeping tool vs. a telecom platform for resellers).
4. Click through to the vendor's own site. The directory gives you the entry point; pricing, plans, and sign-up terms live on the vendor's page, not in the listing.

What to keep in mind

• It's a directory, not a review or rating platform. Listings describe what a product is and what it replaces; they don't rank options or verify claims independently.
• Coverage is uneven. Some countries and categories are well represented, others aren't — and some listings (like Cartes.app) note they are still expanding across Europe.
• "European" is a broad label. A product being listed doesn't by itself tell you where data is hosted, who owns the company, or how it handles compliance. Check the vendor's own documentation for those specifics.
• Pricing isn't stated in the listings. Don't assume a product is free or paid based on the directory entry alone — confirm on the vendor's site.