简体中文
EnglishWhat Is Good Financial Cents®?
Updated
Good Financial Cents® is a personal finance and investing education website founded and fronted by Jeff Rose, CFP®. It publishes research-based articles across four broad areas — making money, managing money, investing, and taxes — and earns commissions through affiliate links on some pages. It is a content and review site, not a bank, broker, or registered investment adviser, so you go there to read and compare rather than to open an account or hand over assets.
Who runs the site
The homepage identifies the site's public face directly: "I'm Jeff Rose, CFP®." The CFP® mark indicates a Certified Financial Planner credential, which is the site's main claim to authority on planning topics. The homepage also carries a disclosure that content is based on in-depth research and analysis, that opinions are the site's own, and that it may earn a commission when readers click or buy through links.
That combination — a credentialed author plus affiliate disclosure — tells you what kind of source this is: editorial and commercial at the same time. Useful for orientation and comparison, but you should treat product recommendations as potentially compensated.
What the site covers
The navigation organizes content into four pillars, each with its own "Best Of," company reviews, and guides:
| Pillar | What you'll find |
|---|---|
| Make Money | Side hustles, freelancing, passive income, online jobs, making money from home |
| Manage Money | Budgeting tools, personal finance software, cashback cards, goal setting, car buying and leasing |
| Invest | Broker and platform reviews, beginner investing, real estate, bonds vs. stocks, peer-to-peer lending, inflation hedges |
| Taxes | Tax relief companies, tax software, filing your own taxes, crypto and taxes, hiring a preparer |
A recurring pattern across pillars is the "Best Of" list plus individual company reviews — for example, comparisons like Personal Capital vs. Mint, Betterment vs. Wealthfront, or Robinhood and M1 Finance reviews. There are also amount-specific investing guides, from "How to Invest $100" up through "How to Invest $1M," which are aimed at readers deciding what to do with a specific sum.
How to use it
- For orientation on a topic — start with a pillar's guide page (for example, Investing for Beginners) before jumping into a specific product review.
- For comparing products — read the "Best Of" list first, then the individual review of anything that makes your shortlist. Check the disclosure on each page, since commissions can vary by product.
- For a specific decision — the amount-based investing guides and the budgeting/software comparisons are structured around a concrete task rather than general theory.
- For tax topics — the site covers software and relief companies, but tax situations are individual; use the content to narrow options, not as a substitute for a preparer.
What it is not
Good Financial Cents does not appear to be a place where you hold accounts or execute trades — the investing content points outward to third-party brokers and platforms. It also does not present itself as personalized advice; the CFP® credential belongs to the author, and the site's own disclosure frames the content as research and opinion. If you need advice about your specific situation, that is a different service than what this site provides.