What is Growth Dynamics (gdicorp.com)?

Updated

Growth Dynamics (gdicorp.com) is a sales performance company that helps sales leadership define, select, develop, and build a sales organization that fits a specific industry and performs. Since 1998, it has provided programs, assessments, and analysis aimed at sales leaders who need to improve how their teams sell, hire, and grow.

Who it is for

Growth Dynamics serves sales leadership and organizations that are trying to solve common sales-team problems. According to the site, the company works with leaders who recognize that:

  • Customers have changed and now expect more, while sales teams face a “digital” firewall that blocks access to new customers.
  • Sales teams are not focused on new business and instead spend valuable time on existing accounts.
  • Recruiting is more complex and requires a strategy to attract the “right” talent rather than hiring the best of the average.
  • The role of sales has grown in complexity, and many salespeople are not the right fit for the sales organization.

If those situations sound familiar, the site positions Growth Dynamics as a resource for diagnosing and addressing them.

What it offers

Growth Dynamics describes itself as “a different breed of sales performance company” that arms sales leadership with advanced tools and proven solutions. Its stated approach is to define the “picture” of top performance in sales by targeting skills, attributes, motivation, experience, and fit.

The solutions listed on the site include:

Solution What it addresses
Benchmarking Top Performance Defining what top performance looks like in a given sales role or industry
Pre-Selection & Development Assessments Measuring candidate fit to role-specific metrics so organizations can hire, develop, and retain top performers
Sales Team Analysis Evaluating the current sales team against performance expectations
Sales Force Transformation Restructuring or rebuilding the sales organization to improve results
Sales Assessments Assessing individuals or teams against defined performance criteria

The company also presents a comprehensive methodology for building the “right” sales organization, built around two main pillars: defining top performance in sales, and sales selection and development.

How to decide if it is relevant to you

Growth Dynamics is likely relevant if you are a sales leader or business owner who needs to:

  • Clarify what top performance should look like for your specific sales roles.
  • Improve hiring decisions by assessing candidate fit rather than relying on general impressions.
  • Diagnose why an existing sales team is underperforming or misaligned.
  • Develop and retain salespeople against role-specific metrics.
  • Transform a sales organization that no longer fits the market or customer expectations.

It is less likely to be relevant if you are looking for a general CRM, a marketing automation platform, or a tool for individual sales reps rather than sales leadership.

What the site does not specify

The public homepage does not list pricing, plan tiers, or sign-up requirements. It also does not detail delivery formats, engagement length, or specific industries served beyond the general language about fitting a specific industry. For those details, you would need to contact Growth Dynamics directly or explore further pages on the site.