What Is I Saw That! (isawthat.com)?

Updated

I Saw That! (isawthat.com) is a personal site that combines a blog with a small shop. Its featured product is Sub Rosa, a book about a switch of small objects used in magic. The site also publishes blog posts, a categorized post index, an exhibits section, and a newsletter signup. It is aimed at magicians and readers interested in close-up magic and creative performance rather than a general audience.

What the site offers

The homepage is organized around a few clear areas:

  • A featured product page for Sub Rosa, presented with endorsements from other magicians rather than a plain product listing.
  • A shop reached through an "Enter Shop" link, with a cart and a checkout flow.
  • A blog with a "Latest Posts" section.
  • An index of all posts by category, useful if you want to browse by topic instead of scrolling chronologically.
  • An exhibits section, which suggests the site also documents display or presentation work.
  • A newsletter signup asking for an email address plus first and last name.

Who it is for

The content points to a magic-focused audience. The Sub Rosa page quotes Matthew Field calling it "an unbelievably rich collection of plots, routines and stories to accompany a clever switch," Nick Lewin giving it a five-star rating, and David Regal saying it "should be in the repertoire of every magician." If you perform or study close-up magic, the book and blog are likely the main draw. If you are looking for a general blog or a large retail store, this is not that kind of site.

Buying and access details

The site has a cart and a checkout page, and PayPal appears as a payment option. The available page information does not state prices, shipping terms, or whether browsing requires an account, so check the product page and checkout directly before ordering. The newsletter is the low-commitment way to follow new posts and releases.

Practical next steps

  1. Start on the homepage to see the Sub Rosa feature and the latest posts.
  2. Use "All posts by category" if you want a specific topic rather than the newest entries.
  3. Visit the shop through "Enter Shop" to see what is available and confirm pricing at checkout.
  4. Subscribe to the newsletter if you want updates without checking back manually.

The main thing to know: isawthat.com is a niche magic site built around one author's book and writing, not a broad media outlet.