What Is IAAPA and What Does It Do for the Attractions Industry?
Updated
IAAPA is a global association for the attractions industry. It connects professionals and companies across theme parks, family entertainment centers, and other attraction businesses, and supports them through community, education, events, and public affairs. It is relevant if you work in or with the attractions sector and want industry connections, learning opportunities, or advocacy representation—particularly in the U.S. and Canada for public affairs work.
Who IAAPA serves
IAAPA describes itself as connecting "the diverse and dynamic attractions industry" and growing "our people, our companies, and our industry." Its audience is industry professionals and businesses rather than the general public. The site organizes information by region—North America; Asia Pacific; Europe, Sub-Saharan Africa; Latin America, Caribbean; and Middle East, North Africa—so members can find locally relevant updates.
What IAAPA provides
| Area | What it offers |
|---|---|
| Community and membership | Member benefits and a path to become a member; a complimentary individual membership is available for professionals impacted by layoffs or restructuring |
| Education | Programs such as "Leadership Essentials," a 10-week virtual program created with GoalMakers covering leadership, management, and finance |
| Events | Global and regional events, including IAAPA Expo Asia 2027 in Osaka, a Theme Park Summit for Paris and the region, and a Leadership Conference featuring IAAPA Honors 2027 at Liseberg in Sweden |
| Public affairs | Advocacy and policy leadership at all levels of government, focused on the U.S. and Canada |
| Industry resources | Frequently searched resources include sustainability, foundation, trends, a job board, and logo and brand guidance; IAAPA also publishes updates on global trade and tariffs |
How to decide whether to engage
If your goal is networking, professional development, or keeping up with industry trends, IAAPA's events and education programs are the most direct entry points—start with the member benefits page or the upcoming events list. If your business needs representation on policy issues in the U.S. or Canada, the public affairs section is the relevant one. If you have been affected by layoffs or restructuring, the complimentary individual membership request is worth checking first. Pricing and login requirements are not specified on the page, so confirm details directly with IAAPA before committing.