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EnglishWhat is Interbrand and what does the company do?
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Interbrand is a global brand consultancy that has worked on brand challenges for the world's most ambitious organizations for half a century. According to its website, it operates in 75 countries through 14 hubs, and its core services are Brand Strategy, Experience Design, and Brand Valuation. If you want to understand what the firm actually offers before contacting it or benchmarking it against other consultancies, the useful distinction is not "marketing agency vs. consultancy" but how it splits brand work into three stages: creating, accelerating, and measuring brand value.
The three service stages
Interbrand describes its work through three verbs, which map to different client needs:
| Stage | What Interbrand says it does | Typical client question |
|---|---|---|
| CREATE | "Make moves that start something new" | We need a new brand, repositioning, or identity |
| ACCELERATE | "Make moves that drive business performance" | Our brand exists but isn't pulling its weight commercially |
| MEASURE | "Forecast, determine and steer the impact of moves" | We need to quantify what brand is worth and where to invest |
This structure matters because it shows the firm is not only a design shop. The MEASURE stage is tied to a specific heritage: Interbrand states it pioneered Brand Valuation in the 1980s, arguing that brands are valuable business assets. It now frames this work as "Brand Economics," which it says shows how brands drive customer, talent, and investor decisions.
What "Brand Valuation" means here
Brand Valuation is the practice of putting a financial figure on a brand as an intangible asset. Interbrand's own framing connects it to decision-making rather than accounting alone — the claim is that measuring brand impact helps steer where a business invests. The firm also publishes Best Global Brands, a ranking referenced on its site (the 2025 edition is listed). That report is often the entry point for people who encounter Interbrand before they ever become a client.
Who it works with and where
- Client profile: the site describes "the world's most ambitious organizations" and "leading global brands," so the positioning is enterprise and global rather than small-business.
- Geographic footprint: 75 countries, with 14 hubs listed as New York, London, Tokyo, Seoul, Cologne, Berlin, Madrid, Milan, São Paulo, Mexico City, and Shanghai.
- People model: Interbrand describes a "global community of thinkers and makers," with a stated People Promise and published Behaviors — relevant if you are evaluating them as an employer rather than a vendor.
How to decide if it's relevant to you
Interbrand is likely a fit if you need brand strategy, experience design, or a defensible valuation of brand as a business asset, and you are operating at a global or multi-market scale. It is probably not the right starting point if you need low-cost production design or a single-market campaign execution.
Two practical next steps: read the current Best Global Brands report to see how the firm thinks about brand value in practice, and check the Careers and Our People pages if your interest is employment rather than services. The site lists a "Coming Soon" pre-registration for a report, so if you want that material, registering early is the only stated route — no pricing or engagement terms are published on the page.