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EnglishWhat Is Interbrand's Best Global Brands Report?
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Best Global Brands is Interbrand's flagship annual ranking and report on the world's most valuable brands, built on the brand valuation expertise Interbrand pioneered in the 1980s. The 2025 edition is referenced on interbrand.com, where the site also offers a pre-registration option for the report. It is most useful if you want a recurring, comparable view of brand value across major global brands, or if you want to understand how Interbrand frames brands as business assets rather than marketing assets.
What the report is
Interbrand describes itself as a global brand consultancy working across Brand Strategy, Experience Design, and Brand Valuation. Best Global Brands sits at the intersection of the last two: it is a published ranking that applies brand valuation thinking to a set of leading global brands, and it is presented as a flagship piece of the firm's thinking.
The report is not a one-off study. It recurs annually, which is what makes it usable for tracking how individual brands and categories move over time rather than as a single snapshot.
The idea behind it: brands as business assets
Interbrand states that it pioneered Brand Valuation in the eighties, "proving brands are valuable business assets." It now advances a related framing it calls Brand Economics, which it describes as showing how brands drive customer, talent, and investor decisions.
That framing is the lens for the ranking. Rather than treating brand as a soft, reputational concept, the report positions brand value as something that can be forecast, determined, and steered — the three verbs Interbrand uses for its MEASURE capability:
- CREATE — moves that start something new
- ACCELERATE — moves that drive business performance
- MEASURE — forecast, determine, and steer the impact of moves
Best Global Brands is the public, recurring expression of the MEASURE side.
What you can do with it
| If you want to… | The report is useful because… |
|---|---|
| Compare brand strength across companies | It ranks leading global brands on a consistent basis |
| Track a brand over time | It is published annually, so year-over-year movement is visible |
| Support an internal brand-value argument | It ties brand to business outcomes (customer, talent, investor decisions) |
| Understand Interbrand's methodology stance | It reflects the Brand Valuation and Brand Economics approach the firm describes |
How to get it
The site references Best Global Brands 2025 and includes a pre-registration option for the report, alongside a "Coming Soon" note. If you want the current edition, pre-registering through interbrand.com is the direct route; the site does not state pricing or access terms for the report, so treat availability and any conditions as unconfirmed until you register or contact Interbrand.
Where it fits in Interbrand's wider work
Best Global Brands is one output of a consultancy whose stated services span Brand Strategy, Experience Design, and Brand Valuation. The firm says it operates in 75 countries with 14 hubs, including New York, London, Tokyo, Seoul, Cologne, Berlin, Madrid, Milan, São Paulo, Mexico City, and Shanghai. The report is therefore both a marketing asset for Interbrand and a reference point for anyone benchmarking brand value at a global scale — but it is a ranking and analysis, not a bespoke valuation of your own brand. For that, you would be looking at Interbrand's Brand Valuation services rather than the published report.