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EnglishWhat is interconnected.org?
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interconnected.org is the personal website and long-running blog of Matt Webb, a London-based designer, entrepreneur, and writer. He has been publishing there since February 2000, and describes it as his "public notebook" for speculating about the future of technology, design, and society. If you are looking for a single author's ongoing written archive rather than a company site or news outlet, this is what you will find.
Who runs it
The site is written and maintained by Matt Webb. According to the site's own about page, his background includes:
- Over 20 years working with large firms on design-led product invention using new technology.
- Managing Director of two London startup accelerators with R/GA Ventures.
- Co-founder and CEO of the design studio BERG, which shipped connected products and had work shown at the New York MoMA.
- Part of the editorial team on an internal publication with the Google AI group between 2020 and 2022, bridging research and product organisations.
- Co-author of Mind Hacks, translated into seven languages.
- Setting up the BBC's first podcast in 2004.
- Six filed patents (three issued).
What kind of content it is
The blog is a personal notebook, not a publication with an editorial board. Webb writes "new thoughts weekly+" and frames the topics as speculation about technology, design, and society. He notes the description sounds fancier than the reality.
The site reports 61 posts published in 2025, with a list of top posts for that year. Topics named on the page include AI, new software interfaces, homing pigeons, what Oedipus is about, and hats — a range that signals the blog follows the author's interests rather than a fixed beat.
What else is on the site
Beyond the blog, the site collects Webb's projects and other writing:
| Item | What it is |
|---|---|
| Inanimate | A project he says he is currently building |
| Acts Not Facts | Home for side projects and commercial collaborations |
| Poem/1 | An AI clock, covered by the NY Times and funded on Kickstarter |
| Galactic Compass | An app that always points to the centre of the galaxy, available on the App Store |
| Short fiction | The search for another intelligence (2017) and The Prompt Whisperer (2022) |
| Talks | Occasional speaking, linked from the site |
How to follow or contact
The site lists Webb's accounts on Bluesky, X/Twitter, Instagram, Mastodon, and LinkedIn. It also provides an email address and a link to book time in his calendar.
When this site is useful to you
- You want a long-running first-person archive on technology and design, written continuously since 2000.
- You are interested in the thinking behind specific projects such as Poem/1 or Galactic Compass.
- You want to follow or contact Matt Webb directly through the linked social accounts or email.
It is less suited if you need news reporting, peer-reviewed research, or content with a formal editorial process — the site is explicitly a personal notebook.