What is Marketing Miner and what can it be used for?

Updated

Marketing Miner is an AI and SEO tool for tracking and improving visibility and revenue from both AI assistants and search engines. It is built for e-shop and business owners, marketers, SEO specialists, and agencies — anyone who needs to know what people search for, what works for competitors, and how visible a site is in search and in AI. The tool has been developed since 2015 and is used by thousands of users, from the largest brands to sole traders.

Core uses

Marketing Miner bundles more than 40 features. The main jobs it covers are:

  • Keyword research — enter a keyword and see related words with data such as monthly search volume and how that volume develops over time.
  • Competitor analysis — find out what works for competitors and where they are visible when you are not.
  • Search and AI visibility measurement — see how visible you are in search and in AI, and identify what to improve.
  • AI visibility tracking — find out how AI assistants (ChatGPT, Gemini, and others) recommend you and your competitors, and how that changes over time.

Measuring and improving AI visibility

This is a distinct part of the toolset. It shows:

  • The keywords (fan-out queries) ChatGPT and Gemini search for in the background.
  • The websites those assistants draw on when composing an answer.
  • Coverage across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode.
  • Comparison with competitors and share of mentions.
  • Full answers and data you can use for improvements.

There is also monitoring for ChatGPT ads.

Connecting your AI assistant (MCP)

Marketing Miner can connect to AI assistants so that content and business decisions are built on real search data rather than guesswork. Once connected, the assistant gets access to:

  • Search data and data from Google Search Console.
  • Works in ChatGPT, Claude, and Claude Code.
  • Included in all paid plans.
  • No technical skills required — there is a step-by-step guide.

The problem this solves is concrete: when you work on website content or business decisions inside ChatGPT or Claude, the missing piece is real data — what words people search for, where competitors are visible and you are not, and which keywords bring the most visits.

Who it is for

User type Typical use
E-shop and business owners Find what shoppers search for and where visibility is lost
Marketers Keyword research, trend tracking, competitor comparison
SEO specialists Ranking and visibility analysis, bulk data work
Agencies Multi-client visibility tracking across search and AI

Background and scale

  • In development since 2015, with a team of ten people behind the tool.
  • The company states its annual revenue is in the tens of millions of Czech koruna and that it is profitable.
  • It publishes its own research and statistics and regularly speaks at conferences.
  • The interface is described as user-friendly, with bulk data analysis tools intended to save time.

Practical starting point

If you want to judge whether it fits your workflow, the site offers a free trial and a demo. Pricing details are available on the Marketing Miner pricing page. A sensible first test is to run one keyword through Keyword Research and then check your own domain in the AI visibility section — that combination shows both the search-side and AI-side data the tool is built around.