What Is MediaPost Publications and How Do You Find Its News, Opinion, and Events?

Updated

MediaPost Publications is the online publishing arm of MediaPost, a news and conference resource for advertising and media professionals across TV, cable, radio, print, and interactive media, as well as agencies, buyers, and reps. You use it to follow daily industry news, read practitioner commentary, and find MediaPost's conferences and awards. Everything below is organized around those three jobs: news, opinion, and events.

News: Daily and Weekly Publications

MediaPost publishes its news in topic-specific "dailies" and weeklies rather than one general feed. From the site's Publications navigation, the current lineup includes:

Category Publications listed
News dailies Media Daily News, Marketing Daily, Agency Daily, Television News Daily
Marketing weeklies Marketing CPG, Marketing Retail, Marketing QSR, Marketing Pharma & Health, Marketing Automotive, Marketing Politics

If your interest is a specific vertical — retail, automotive, pharma, politics — start with the matching weekly; for general industry movement, Media Daily News and Agency Daily are the broadest entry points. The homepage's "Today's Top News" section surfaces the current day's lead stories, and "MediaPost Week in Review" collects the week's coverage in one place.

Opinion: Columns, Insiders, and Blogs

Opinion content is grouped under an OPINION heading and organized into recurring columns, each tied to a discipline:

  • Brand Insider (including the Brand Insider Podcast and a behind-the-scenes "BTS" strand)
  • Media Insider, Planning & Buying Insider, Media 3.0, Advanced TV Insider, TV Watch
  • Marketing Insider, Data & Programmatic Insider, Performance Marketing Insider, Email Insider, Publishing Insider
  • MAD Blog

These are practitioner-written commentary rather than reported news, so they are most useful for argument, interpretation, and tactical perspective on a channel you already work in. The site also lists "Today's Opinions" as a dedicated entry point if you want commentary without the news mix.

Membership: What You Get and Who Qualifies

MediaPost offers a membership that bundles several practical benefits:

  • Subscriptions to your choice of industry-specific newsletters
  • $100 off conferences
  • Access to member directories
  • The ability to comment on stories

Membership is described as free to qualified media, marketing, and advertising professionals, so eligibility depends on your professional role rather than payment. Existing members manage their newsletter choices and account through "Manage My Subscriptions" and "Manage My Account" under Member Resources. Note that the site also references "Premium Research" and "Whitepapers" as additional resources; the provided material does not specify pricing or access terms for those, so check the individual pages before assuming they are included.

Events and Awards

MediaPost runs a rolling calendar of Insider Summits, each built around a vertical or discipline, plus its awards programs. The Events section splits into an events home, 2026 and 2027 calendars, and a list of upcoming and recently concluded events.

Examples from the published calendar:

  • 2026: Brand Insider Summit: QSR (Nov 15–18, Santa Barbara), Brand Insider Summit: CPG (Nov 18–21, Santa Barbara), Marketing Automotive (Nov 19, Los Angeles), Email Insider Summit (Dec 6–9, Park City), TV & Video Insider Summit (Dec 9–12, Park City), Performance Marketing Insider Summit (Dec 13–16, Park City)
  • 2027: Brand Insider Summit: Travel & Hospitality (Mar 14–17, Scottsdale), Out of Home Insider Summit (Mar 17–20, Scottsdale), Brand Insider Summit: Sports Marketing (Apr 11–14, New Orleans), Planning and Buying Insider Summit (Apr 14–17, New Orleans)
  • Recently concluded: Brand Insider Summit: Luxury (Oct 19–22, 2026, Napa), OMMA Awards (Oct 7, 2026, NYC), Planning and Buying Insider Summit (Sep 8–11, 2026, Chicago)

Awards listed include Agency of the Year, Planning & Buying Awards, Marketing Automotive Awards, and the OMMA Awards. If you are deciding whether to attend, use the summit that matches your job function — a media buyer would look at the Planning and Buying Insider Summit, while a brand-side marketer would look at the relevant Brand Insider Summit — and check the specific event page for agenda and registration details, which the site index does not spell out.

Finding a Specific Article or Past Coverage

The site provides both a standard Search box and an Advanced Search link, which is the practical route when you remember a topic but not the publication or date. A workable approach:

  1. Enter the company, campaign, or executive name in Search.
  2. If results are too broad, switch to Advanced Search to narrow by field.
  3. Cross-check the byline section — a piece under an Insider column is commentary, while the same topic in a daily is reported news, and the two carry different weight.

The "Feedback Loop (Comments)" resource lets members follow discussion on stories, which is useful for seeing how practitioners reacted to a piece of coverage.

Quick Orientation

  • Want today's industry headlines: homepage "Today's Top News" or Media Daily News.
  • Want a specific vertical: the matching Marketing weekly (Retail, Automotive, Pharma & Health, and so on).
  • Want argument and tactics: the Insider column for your discipline, or "Today's Opinions."
  • Want to network or train: the Insider Summit matching your role, listed on the Events calendar.
  • Want newsletters and conference discounts: join as a member if you qualify as a media, marketing, or advertising professional.