What Is Mimo, the ISA Mascot and AI Assistant?

Updated

Mimo is the International Society of Automation (ISA) mascot and an AI-powered large-language model assistant trained on ISA content—standards, training materials, reports, articles, and presentations. You can use it to ask questions about industrial automation and get answers grounded in ISA's published material. It is a content-navigation and knowledge tool, not a substitute for the official standards documents themselves or for professional judgment on a specific installation.

What Mimo Is

ISA describes Mimo as "an AI-powered large-language model educated on ISA content: standards, training, reports, articles and presentations." Two things follow from that description:

  • Scope is ISA's own corpus. Answers draw on ISA-published material rather than the open web generally, which makes it most useful for questions that map onto ISA standards, training curricula, and technical articles.
  • It is a conversational entry point. The site frames it as a way to "ask me all of your questions about industrial automation," positioning it alongside—not instead of—the standards store, training catalog, and publications library.

What You Can Ask It

Because the training material spans standards, training, reports, articles, and presentations, reasonable question types include:

Question type Example
Standards orientation Which ISA standard covers a given instrumentation or control topic?
Training and certificate paths What training or certificate program fits a particular role or skill gap?
Technical concepts Explanations of automation terminology and concepts as covered in ISA publications
Locating ISA content Pointers to reports, articles, or presentations on a topic

For decisions with real consequences—compliance determinations, safety system design, cybersecurity risk acceptance—treat Mimo's output as a starting point and verify against the actual standard text or a qualified professional.

How to Access It

Mimo is reachable from the ISA homepage (isa.org) through the "Chat with Mimo Now" prompt in the mascot section. The site does not state that the chat requires membership or payment, but it also does not state that it is free or login-free—so check the prompt itself when you arrive rather than assuming either way.

Where Mimo Fits Alongside Other ISA Resources

Mimo is one of several ways ISA delivers its mission of advancing technical competence. Depending on your goal, a different entry point may be faster:

  • Need the authoritative requirement? Go to ISA Standards. Members get free viewing of most ISA standards through the Member Access to ISA Standards page.
  • Need structured learning? Use ISA Training and the certification and certificate programs.
  • Need current industry context? ISA publishes Automation.com Monthly and the Podomation podcast; the October issue covers OT cybersecurity trends.
  • Need to meet people or attend sessions? ISA runs events and conferences, including the OT Cybersecurity Summit (16–17 June 2027, Athens) and the Automation Summit & Expo–USA (17–19 October 2027, Nashville).

A practical pattern: use Mimo to orient yourself and narrow the question, then confirm details in the standards, training pages, or event listings it points toward.

A Note on Timing and Offers

The homepage currently highlights Cybersecurity Awareness Month promotions—300 USD off ISA cyber training and 10% off select cyber standards, valid through 31 October. If your question to Mimo concerns cybersecurity training or standards, check the deals page directly, since promotional terms are time-bound and the assistant's answers reflect its training content rather than live pricing.